Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place?
In any publishing house, you will hear cheers and applause when a marketing campaign is working - the thrill of awareness-induced sales, online buzz, viral chatter, and click-throughs that turn into sales. It's a celebratory event.When the fanfare dies down, however, the ugly reality of the world we have become accustomed to shows its face. We celebrate the fact that we sold 80,000 items from our publishing catalog. That is fantastic. But, we also then have to face the 99 percent reality.
This reality reminds us that we are celebrating 0.2 percent of our population responding to our campaign. We reached out 1 billion times, and left 999,999,920 opportunities untapped....
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New trend wearables ...