Voice Search Strategy: What Marketers Need to Know Now | Public Relations & Social Marketing Insight | Scoop.it

When you wear white, do you inevitably spill something all over yourself? 

I do. So when I had sushi at work last week, it wasn't long before I was frantically yelling, "Siri, how can I get soy sauce out of white pants?”

Thank goodness for voice search, am I right?

Although, here's the thing about voice search: According to the 2016 State of Inbound report, a huge number of marketers are making SEO their #1 priority. That's great. But how does voice search fit into that strategy? Are marketers even thinking about it yet?

While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. But that doesn't make it any less important....