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Go big or go home, right? Brands everywhere are going over the top to impress consumers and grab their attention. To do this, they’re coupling pranks with video advertising strategies to create compelling content that goes viral. While some marvel at the creativity, others argue that prankvertising goes too far. Regardless, the power of the latest trend in video advertising is undeniable. Here are some of our favorite prankvertisements.
It's video. It's viral. It's successful and "prankvertising" is playing near you.