Public Relations & Social Marketing Insight

Learn how to decide what should be in your website navigation, and where, with a scientific and objective approach.It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce.

The good news is, when making navigation decisions, there are a lot of tools at your disposal to help you make the right call. What should be included in it?...