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Twitter offers lots of great intel. Beyond the business basics like figuring out the best times to post on Twitter, there’s fun stuff like figuring out which books to buy for your friends based on their tweet data.
...How did they come up with the sentiment score? ”Topsy analyzes about 200 million English-language tweets each day, computes minute-by-minute sentiment for every term in every tweet, and creates scaled scores for all terms, such as the brands and businesses listed here. The scores range from 0 (negative) to 100 (positive), with 50 as neutral.”...
Very interesting Twitter sentiment analysis...