Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Ways to Create a "Likeable" Brand on Social Media

7 Ways to Create a "Likeable" Brand on Social Media | Public Relations & Social Marketing Insight | Scoop.it
From curatti.com - May 6, 2017 11:58 PM

According to Wordstream, over 50 million businesses use Facebook Business Pages with 2 million of them using Facebook for advertising in the US (2016). Instagram, on the other hand, earns $595 million in mobile ad revenue per year.


These stats just show the huge potential of social media marketing and its impact on increasing sales. Most marketers just lack understanding on how to achieve positive results. Social media helps build brand awareness and engage their audience outside of their company website.


Data shows that more than 56% of online adults using more than one social media platform. Thus, the competition to gain the attention of the audience is hard. According to Social Media Examiner’s 2016 Industry Report, “40% of marketers say social media marketing has gotten more difficult for them in the last 12 months.”


Despite the tough competition for attention, a huge audience pool is there just waiting to be wowed. Studies suggest that 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. People will follow your brand when they “like” what you offer. These may come in the form of discounts and special promotions, entertaining content, or customer service.


People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way....


Via janlgordon
Jeff Domansky's insight:

Good post on what makes a brand shareable on social media

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janlgordon's curator insight, May 4, 2017 10:09 PM

I selected this article from Curatti written by Farid Gasim because it provides information on how to build more brand awareness on social media.

 

The more likable you are by your audience the better chance you will increase visibility.

 

Win Favor With Your Social Media Community

 

Despite a lot of competition there is an audience in your niche just waiting to be "wowed" by your brand. I agree that adding value to their lives can help bring in more loyal followers.

 

Gasim goes over how to achieve favorable influence with your target market on social media.

 

Here's what caught my attention:

 

  • Leave traditional sales language at the door. People typically use social media to connect, gather information, and find answers to their needs.

 

  • Communicate with your audience rather than just giving out information. Ask them engaging questions to get the conversation going.

 

  • Use negative feedback as an opportunity to show your community that your brand cares. They will see that you have both humility and understanding, which can go a long way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/NUp530brS37

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Sagar Bhardwaj's curator insight, May 7, 2017 12:59 AM
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Everett Bowes's curator insight, May 11, 2017 12:44 PM

Good post on what makes a brand shareable on social media
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Who Do You Trust? Edelman's 2016 Trust Barometer Surprise

Who Do You Trust? Edelman's 2016 Trust Barometer Surprise | Public Relations & Social Marketing Insight | Scoop.it
From spinsucks.com - February 16, 2016 1:08 AM

This year’s Trust Barometer shows something amazing. The biggest increase in trust hasn’t been in the media or NGOs or the government… it’s been in the private sector.


The general public wants businesses to lead the way when it comes to societal issues. More specifically… Edelman says the data shows people want CEOs to be more visible.


They want to know the person leading a business. They want to know their values and where they stand on social issues....

Jeff Domansky's insight:

Trust is the most valuable commodity in business, which is why we are all in the trust business. Tony Gnau looks at this year's Trust Barometer.

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Center for Food Integrity : Whom Do Consumers Trust on Food Issues?

Center for Food Integrity : Whom Do Consumers Trust on Food Issues? | Public Relations & Social Marketing Insight | Scoop.it
From www.foodintegrity.org - August 3, 2015 3:08 AM

With an estimated 2 million people tuning in to his syndicated television show each weekday, there's no doubting the clout Dr. Oz carries in the arena of public opinion. Add to that 3.78 million Twitter followers and more than 5.5 million Facebook page "likes," and the good doctor reaches a sizeable audience with his opinions on everything from beating bad breath to cutting cancer risk.


But when consumers were asked whom they most trust on controversial food issues, the ratings for Dr. Oz fell flat, according to the latest U.S. consumer trust research from The Center for Food Integrity (CFI).


In the survey, "Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies," respondents were asked to rate their level of trust with a number of sources when it comes to the issue of genetically modified foods. University scientist was the top-trusted source, followed by a scientist who is a mom, and then a farmer.Dr. Oz came in second-to-last place on a list of 11 sources, edging out celebrity chefs....

Jeff Domansky's insight:

Fascinating consumer research. Recommended reading. 9/10

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kelvin dsuja's curator insight, August 3, 2015 3:54 AM

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aitouaddaC's curator insight, August 3, 2015 7:56 AM

Fascinating consumer research. Recommended reading. 9/10
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Is Facebook Right for You? | Business 2 Community

Is Facebook Right for You? | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - May 8, 2013 1:56 AM

Often these days, content marketers are syndicating content across platforms in social media, Facebook included. The CMI, for example, noted that 80% of B2B content marketers are now posting content through Facebook. In any content marketing play, it’s almost inevitable that Facebook will be brought up.

 

But too often, people expect sponsored stories, a couple of funny posts and some good videos will be enough to change the very nature of their brand in the social space. But let’s take a step back for a moment and look at what exactly is happening in the space. Social media relies on people having an implicit trust in one another, and for brands, it becomes very difficult to put your faith or trust in something so abstract. Take a piece of research by Forrester. It suggests that the majority of content being posted by brands just isn’t being trusted. There are a few reasons why this might be the case....

Jeff Domansky's insight:

Where is content marketing struggling and how can it be improved? At the end of the day, for consumers, the key question is can they trust the brand and the information it shares?

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Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen

Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
From heidicohen.com - January 30, 2013 11:22 PM

Social media and content marketing requirecustomer trust to help build and extend your 360° brand.

 

Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.

 

To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans....

Jeff Domansky's insight:

Heidi Cohen looks in depth at the importance of trust in content marketing.

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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - January 4, 2013 3:26 PM
What good is having a content marketing plan if it doesn't create leads and sales for you?
Jeff Domansky's insight:

Really useful insight for effective storytelling and content marketing. 

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Nuava Solutions's curator insight, January 4, 2013 6:21 PM

For more information on Marketing Solutions please visit Nuava Solutions
翟文伟's curator insight, January 6, 2013 3:49 AM

Content is king with the proper "next step"

 

This article show a real life example how content marketing done properly. 

 

It is useful to those who consider doing content marketing.
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The Most and Least Trusted Brands Among Small-Business Owners

The Most and Least Trusted Brands Among Small-Business Owners | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - April 27, 2017 9:25 AM

From United Airlines to Uber, we’ve seen a number of scandals unfold this year that have changed our feelings about a brand. And whatever size the business, its reputation and customers are key to its success.


Taking into account data from more than 23,000 small-business owners, Alignable revealed in its Q1 2017 SMB Brand Trust Index Report the most and least trusted brands. In the report, small-business owners were asked how likely they were to recommend a major brand to another business owner. Unsurprisingly, many of the brands we’ve seen in the news such as Uber, Wells Fargo and United Airlines had poor reputations among business owners.


However, people are very trusting toward tech companies such as Amazon, Wordpress and Google -- in fact, these brands have stayed in the top three positions for most trusted brands for two straight quarters. And whatever Amazon’s doing, it’s doing it right: The ecommerce giant has held first place for three consecutive quarters. For the first time ever, Apple and FedEx made their way to the the top five slots this quarter....

Jeff Domansky's insight:

Trust is vital to the success of any company -- big or small. And 56% of small biz didn't trust the majority of these big brands.

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OLOPHA STEPHEN's curator insight, April 27, 2017 6:23 PM

Integrity in Business will keep you flying high.
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New marketing survey: It’s the trust, stupid | VentureBeat

New marketing survey: It’s the trust, stupid | VentureBeat | Public Relations & Social Marketing Insight | Scoop.it
From venturebeat.com - October 1, 2015 2:39 AM

If you listen to marketers and advertisers, the key to success these days is targeting. “The right ad to the right person at the right time” is the common mantra.


Nope, says a new survey from brand expert network Experticity, the 2015 Marketing Mix Survey. The key driver in making a sale is the trust possessed by a source of product information.


Conducted by ReRez Research, the survey finds that 83 percent of marketers think advertising — online, broadcast, and print — is effective in influencing buyer decisions. But less than half of consumers — 47 percent — trust or believe advertising....

Jeff Domansky's insight:

What and who do consumers trust? This research report will help you understand the answers.

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Marco Favero's curator insight, October 1, 2015 10:17 AM

aggiungere la vostra comprensione ...
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Can We Trust The Trust Numbers?

Can We Trust The Trust Numbers? | Public Relations & Social Marketing Insight | Scoop.it
From snarketing2dot0.com - November 17, 2014 2:23 AM

What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping modern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.


“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends. That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...

Jeff Domansky's insight:

The question is, how much trust can we put it in these trust numbers?

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Marco Favero's curator insight, November 17, 2014 10:29 AM

aggiungi la tua intuizione ...
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Who do we trust? | my 2 cents

From reichcomm.typepad.com - February 22, 2013 9:22 PM
Many companies work hard to create and maintain visibility. That's what keeps those of us ion advertising and public relations busy. But how much effort do those companies put into building and maintaining a good reputation?

 

Some, like American Express and McDonald's, put heavy emphasis on PR, community relations and customer service as a way to secure a good reputation with customers and potential customers.


A survey just released by Mediabistro makes interesting reading.  The poll, by Harris, got feedback from about 19,000 people at random....

Jeff Domansky's insight:

David Reich looks at the reasons we trust the top ten brands.

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Public Relations & Social Marketing Insight | Scoop.it
From www.copyblogger.com - January 16, 2013 2:03 PM
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

Via janlgordon
Jeff Domansky's insight:

I agree with Jan. These are useful tips for bloggers.

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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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True or False? Pay Attention to Structure to Tell if a Story is Made Up

True or False? Pay Attention to Structure to Tell if a Story is Made Up | Public Relations & Social Marketing Insight | Scoop.it
From lifehacker.com - November 12, 2012 5:06 PM

"Psychologists and psychotherapists have long relied on the power of narrative storytelling to help their patients make sense of their world. In fact, it's been said that we are our narratives. For evidence that this may be true, pay attention to how people shape their stories about themselves. As it turns out, there is a big difference between the way we narrate events that have really happened to us and those we've invented."

 

Image by prosotphoto (Shutterstock)

 

Love this article! We now have a storytelling lie detector kit. As storytelling rises in popularity in a whole host of business applications, keeping our antenna sharp for fabrications is going to be important.

 

Remember these 'tells' and let's keep on focusing on authenticity.

 

Thanks Gregg Morris @greggvm for finding and sharing this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[A storytelling BD detector? Awesome ;-) ~ Jeff]

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