Public Relations & Social Marketing Insight

Being recognized as a Creative Thought Leader in your niche takes you from being “just another expert to expert” to being someone who really stands out.

I can deliver marketing formulas (or what I call marketing prescriptions) all day long.  But it’s not enough to just “do marketing” – you want to make it engaging, educational, inspirational and personally compelling.

You can have incredible content but if no one pays attention, if you are lost in the crowd – it won’t help your message, your business or all those people you want to reach. You’ll be a “best kept secret.”  We don’t want that!

A thought leader is one who drives discussion and conversation in their field, influencing the way business is done. By virtue of their renowned expertise, these experts have a significant edge when it comes to marketing.

Thought leadership marketing is a relatively new term, but it has quickly taken hold in the digital world. As you may be able to guess, thought leadership marketing involves leveraging your experience to engage in marketing.

Before we get into the fundamental ingredients for successful marketing through thought leadership, it’s important to understand that thought leadership is relative to where you do business....