Public Relations & Social Marketing Insight

The ability to control the temperature using Nest or to open your garage door using your smartphone falls under first-order IoT applications. The next phase will be two-fold. It will be about connecting Internet-enabled devices in the home, as well as leveraging data to improve people’s lives and the efficiency of their businesses.

Google is already headed in this direction through Nest’s acquisition of Dropcam. Dropcam provides Wi-Fi-connected web cameras, trackers, and cloud-based storage. Having both Nest and Dropcam allows Google to own a whole host of data about your daily habits and adds another piece of hardware in the home that can communicate with Android devices....