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The New York Times has embarked on a new form of storytelling to enhance its coverage of the Summer Olympics: Two-way text-messaging.
For two weeks, deputy sports editor Sam Manchester will be sending text messages from the Olympic Games in Rio to readers who sign up for the service.
Unlike email alerts or push notifications, these texts will give readers an informal, behind-the-scenes look at the Games, almost as if they had a friend texting them directly. Readers can also write back to Manchester. And while he won't be able to reply to each message, the responses can be used to personalize each reader's experience.
The innovation is an effort to reach readers on the platforms that are central to their lives, Andrew Phelps, the Times' Director of Personalization, told CNNMoney....
Text message journalism is being tested for coverage of the Rio Olympics by the New York Times.