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Women access social media via mobile devices more than men and are driving the growth of the visual social web.
The top three reasons Women dominate social media shared by Golden Girl Finance were:
- ‘Women not only use social media more often than men, but they use these sites in more ways’;
- ‘Women are leading the trend of using their phones and tablets to check their social media accounts’; and,
- ‘Women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.’...
Except for LinkedIn, women really do dominate the major social media channels.