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What’s the difference between a social media press release and the more traditional version? This is one of the most common questions we receive here at PR Newswire, and the answer is simpler than you may think.
At the outset, the social media news release (SMNR) — originally conceived by Todd Defren of Shift Communications — looked pretty complex, incorporating a host of multimedia assets as well as links to related information, such as other press releases from the company and quotes from experts. The emphasis on the format intimidated many, and frankly, continues to do so today.
The difference between the two release types, in our mind, is pretty clear. A social media release at its most basic is easy for readers to scan, includes elements (text, multimedia, etc.) that are easy to share, and offers readers ready access to a collection of associated, relevant information. A more traditional message lacks these features....
Clear comparison and useful social news release tips from PR Newswire...