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Reputation is everything. And on the internet, that couldn't be more true.It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. Nearly all of these tools are free, but some offer paid versions with more features and capabilities. Let's dive into each one -- and see if you want to test them out today....
If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the people you need to interact with and build connections with.
If people are singing your praises, then you’ve stumbled across a world of opportunities, testimonials, guest blogs, networking and more. On the other hand, if people are criticizing your company, you have an opportunity to determine if the criticism is warranted, and if so, take the appropriate action.
I really try to look at criticism as an opportunity to improve; I consider it free consulting. In this article, we’ll cover some of the best tools to use so that you can monitor what people are saying about your brand online. Then, we’ll offer some guidelines about how you should respond to those people....
Below are five tools that Malachy Browne recommends for monitoring and verifying information from social media.
The sheer volume of online feedback means it’s almost impossible for companies to act on every complaint. Most brands are playing catch-up: in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions. Most brands do invest in “social listening” programs, from monitoring software to teams of analysts who scan the feeds in the hopes of muffling bad feedback and amplifying positive feedback. But what’s the real impact of such programs?
As a consultant in PR and social media, I thought I knew. But a recent experience made me question some of my assumptions about consumers, “influencers,” and the companies who can make a difference....
Knowing how to properly monitor social channels for your competition’s content can help you learn a lot about other brands in your field. Using social media, you can learn about your competitors’ newest product releases, their customers’ grievances, and see which parts of their content strategy work and which ones don’t. If you’re not familiar with using social media listening to gain competitive intelligence, here are some ways to start learning....
If you’re like most marketers, you’re waiting for some sign that says your content is “working.” Unfortunately, though, most marketers suffer from two major roadblocks when it comes to understanding whether or not their content efforts are paying off.
1. They don’t have the infrastructure in place to measure the right data.
2. They don’t know what the “right data” might be.
Like any aspect of marketing, your content must have defined objectives that align with the goals of the organization....
Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dictates how those opinions influence your online presence and brand sentiment.
Social media monitoring (also known as social listening) allows you to gain powerful insight into your customers, competitors, and industry influencers. To take full advantage of social media listening, you need to spread your monitoring across several social media channels, and keep a constant watch for new opportunities.
However, acquiring these insights takes time, and the use of the right tools. To provide you a hand in choosing which social media monitoring tools to use, we’ve compiled a list of 9 tools to get you started. To make it even easier, they’re all available in the Hootsuite App Directory....
There are no secrets on the internet. Every Google search and click generates a data trail. How do you know which data really matters to gauging the success of your inbound marketing campaign?x
10 Marketing Metrics That Matter
Put on your nerd hat and join us for a quick overview of the marketing metrics that you should be measuring regularly:...
Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.
Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of...
Do you want to find company mentions beyond news articles and blogs?
Do you want to monitor social mentions and metrics?
Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare.
In this article you’ll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence....
in aIt’s a great way to keep in touch with friends, create new relationships, build communities and promote your blog/brand.
But when you’re using social specifically for marketing purposes; monitoring mentions, tracking your progress and gauging the impact that social is having on your blog or business are all important tasks that can be incredibly time consuming.
The truth is that these tasks don’t have to be no where near as time consuming or difficult.
Fortunately there are plenty of tools available to save you time and help you get far better results through effective social media monitoring.
In this post I’m going to show you some of the best tools. They range from free to paid and from basic to enterprise level tools so there’s something for everyone here....
The problem with this is that it is so frequently a social echo you are hearing. It’s your content over and over again. Some of it is engaged with and shared, but, mostly, it’s just the information you are putting out about you. And that’s solely what most brands are listening to.
And it’s an echo. It is you listening to you talk about you. Which is monolog…not dialog and not what we should be doing to engage our fans, followers, customers and prospects. So, what do we do about it? Well, I have a few ideas, and here they are....
The proportion of corporate directors who say their companies are monitoring social media for “adverse publicity” (a gentle euphemism) has increased from 32% in 2012 to 41% today, according to the latest Corporate Directors Survey from PricewaterhouseCoopers.
However, as these figures indicate more than half of corporate directors still believe their companies aren’t doing a good enough job of keeping an eye out for adverse publicity: 55% of the PwC survey respondents said their companies either aren’t monitoring social media efficiently, or aren’t doing it at all. That’s down moderately from 61% in 2012.
PwC found a similar story in regards to social media strategies for applications like marketing, research, and internal communications. Thus 40% of respondents said their companies are leveraging social media for strategic goals, while 54% said their companies’ efforts to leverage social media are insufficient or nonexistent; both figures are unchanged from two years ago....
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Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a comparison of 36 of the best-known online reputation monitoring tools including free and paid.
It seems the choice now is even more bewildering. A November 2015 comparison of social media monitoring tools by Ideya Ltd shows that there are at least 242 tools now available. However, the number of new tools has decreased. Of these sevices, 187 are paid, with the remainder free or using a combined model....
Monitoring social media is hard. The person monitoring your social media must have a balance of industry knowledge, customer aptitude, resourcefulness and marketing/diplomacy skills. As a one to one interaction, monitoring can also be a patience game.
Monitoring, however, is one of themost important things you can do on social media. This is especially important, since 70% of Twitter users surveyed by Search Engine Watch expect a brand to respond to a question on Twitter. Of those folks, 53% of those want a response within an hour. Yikes.
There is good news: it IS possible to monitor social media with limited time and resources. I know this from experience here at HubSpot. People are often surprised to hear HubSpot has such a small social media team (right now a team of one!). In this post, I'll give an overview of who, what and how we monitor on social media using Social Inbox....
Simply put, if you’re not measuring, you’re not marketing.
In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.
Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.
Let’s talk about how to get started effectively measuring your content marketing efforts....
Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.
In spite of many improvements in technology and our ability to collect data in 2015, some marketers may still struggle with measuring promotions or strategies — like content marketing — effectively.
While there is no magic content-marketing-measurement panacea, there are good ways to monitor content marketing’s impact on business goals, and some relatively clear steps you can take toward proper measurement....
You’re rocking social media.
You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar.
How will you let your boss or client know all the great stuff you’re up to?Is there an easy way to see for yourself how things are going?...
There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!
Listening is just as important as sharing on social media.
In this guide, we go through free social media monitoring tools, paid ones suitable for small businesses, and social media monitoring tools suitable for enterprise-level brands....
While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage, and cause a public relations nightmare! This being said, it is essential to be able to address both positive and negative sentiment as soon as possible to show others that you not only care about your business, but also the people that are talking about it.
Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.
Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of....
Managing all your social accounts can be a task. A few years ago an all in one social engagement tool would have been hard to recommend. Now that major social platforms have matured a bit these “all in one” social management tools are closer to being possible.
Here’s how we defined this list. All of these tools allow you to at least manage more than 3 social networks, most of them allow you to engage or manage in Twitter, Facebook, LinkedIn, and Google+. The more robust ones add in Instagram, Pinterest, Weebo, and other similar networks.
Search engine optimization experts share tips and tools to help you manage your company's online reputation.
A handful of companies offer free and paid online reputation management services for consumers and businesses, including Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.
The following 15 tips and eight tools are all valuable and effective ways to help manage your organization's corporate reputation online....
You need to know whether people are using your brand name or talking about your company on the Internet.
You also need to keep up with the social activities & mentions of your competitors.
In this post, we’re going to look at the top 10 tools under $100a month that you can use to monitor your brand & your competitors on social media.
But before we dive in, here’s a quick rundown of what you should monitor when it comes to your business:...
You might use social media monitoring for many different reasons—to find great content to curate for your audience, to keep an eye on your competitors or other folks in your space, to provide amazing customer service, to look for opportunities to grow and improve your products or service, or maybe all of these!For all the benefits and opportunities social media monitoring provides, it’s a surprisingly small investment of time and energy.
You don’t have to spend hours a day to get all the benefits. All you need is the right plan in place – and a few tools to make sure everything you want to see is coming in, with all the noise filtered out. Here’s a guide....
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Check out these free social media and brand monitoring tools to take your social game to the next level.