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The value of social media analytics was long before proven. But the extent to which it is influencing real-time business decisions has made all predictions look miniscule. Today, social insights has become one of the primary inputs into marketing and product strategy formulation.
Dashboards by Radian6, Brandwatch and Sysomos have been ruling the monitoring space, but social analytics has evolved beyond monitoring in the last few years. From consumer insights to breaking news alerts, a bunch of companies have created their unique niches, and are providing unparalleled intelligence to their clients. Here is a list of seven of those and what makes them unique....
Good look at seven social Insight tools.