Public Relations & Social Marketing Insight

When it comes to free analytics software, nothing comes close to Google Analytics.

Over 28,365,107 sites use it, which makes it the most popular analytics solution on the market.

Although it has some limitations, it’s fantastic as a free product.

However, most webmasters see the basic graphs and stats that Google Analytics (GA) gives you and never dig any deeper.

This is a shame because there are some really useful advanced features just waiting for you to be used. And I’m about to show you what they are.

And although they’re advanced, they aren’t that complicated to implement or use. I’m going to break them down step by step in this post, and I encourage you to start using as many of them as you find useful.