Public Relations & Social Marketing Insight

This guide lists which tools do what, what types of companies they are ideal for, and if they're free or paid. It's a social manager's dream come true.

...However, when I read on her blog this morning her review of a new social media influence measurement tool, I nearly fell out of my seat laughing. I wasn’t guffawing at her, but rather about the insatiable quest for a numerical measurement of one’s influence that seems to have gripped much of the professional social media community....