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Scoop.it!
Excellent case study on how a Napa Valley winery hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.How can wineries use social media to increase sales when the law prohibits them from giving away product samples?Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.... 
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Scoop.it!
Many people are frustrated because they aren't getting the results they expected from social media. So You're Not Getting the Whole Social Media Thing? Eddie Velez does a good job of providing a social media intro follow up for small businesses and individuals yet to get started...Here are the remaining five (5), plus one as a bonus: 1. Your message: the Blog 2. Track your progress and growth 3. Automate – but not too much 4. Choose a strategy and create measurable goals 5. Manage the experience 6. Know when to hire a professionalSo let’s get started!...
Jeff Domansky's insight:
Just the basics for newbies and those who want a simple social media refresher.
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Excellent social marketing case study filled with practical inside and useful social media tips.