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Scoop.it!
Are your social media marketing efforts working? 
jabgrafting's comment,
November 18, 2016 1:22 AM
wow
donhornsby's curator insight,
November 18, 2016 9:00 AM
(From the article): n a study of over 11 million user interactions on social media, Forrester found that businesses had an engagement rate of less than 0.2% across social networks, with Instagram being the exception. In other words, you may have a million followers, but fewer than 2,000 people interact with your posts.
These insights confirm that follower counts are just a vanity metric, and in this age of “always be helping,” you need to look deeper than that and set new KPIs. The first step is to perform a social media audit to find out what’s working and what isn’t. Then you can start setting new objectives. Ultimately, you want to get to a place where you’re reaching the right people and the right people are engaging with you. That means they’re taking the desired action on your posts.
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Earlier this year, Instagram was leading the pack as the fastest-growing social platform. Now, it's Tumblr and Pinterest, which have edged out the picture-sharing app for greatest increase in active users. Tumblr's active users grew by 120% in the last six months, according to new stats released by the Global Web Index first spotted by TechCrunch on Tuesday. Meanwhile, Facebook's active users grew by just 2%. Pinterest comes in behind Tumblr with a 111% growth in active users, who are users that say they've actually used the site with some regularity. Earlier this year when GWI released numbers, Instagram was on top but has dropped to third place. Of the top eight, in fact, Facebook is in last place, behind LinkedIn, Twitter, YouTube and Google+....
Jeff Domansky's insight:
Even though Facebook maintains its reigning status as the largest social network, it has some quickly growing challengers: Tumblr and Pinterest. Very interesting overview of social media growth.
Amanda Nadon-Langlois's curator insight,
November 27, 2014 12:21 PM
I find it surprising that Facebook and Instagram are not at the top of growing platforms. However, these platforms can easily be measured so I trust their results. 
Amanda Kaye Wall's curator insight,
November 28, 2014 1:15 PM
We are all very familiar with Facebook and Twitter, however, two unexpected social media platform are on the rise. Tumblr and Instagram are now the fastest growing social media platforms, why? because the use visuals and audio to engage their audiences.
This article shows which social media platforms that company's should be keeping an eye on and possibly consider when releasing their content on social media. Company's should be updating their social media techniques which in return help them with their brand story telling. 
Gerard Downey's curator insight,
November 29, 2014 3:53 PM
#local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ www.dgdmarketing.com/blog/
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What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer. Key takeaways
Jeff Domansky's insight:
Pete Bray offers a fascinating analysis of what impacts Twitter follower increases and losses.
mircoooo's curator insight,
September 2, 2014 1:45 PM
Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.
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Fully 71% of online adults use Facebook, a proportion unchanged from August 2013. Usage among seniors continues to increase. Some 56% of internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013 and 35% who did so in late 2012. Women are also particularly likely to use Facebook compared with men, a trend that continues from prior years....
Jeff Domansky's insight:
Valuable social media demographics from Pew Research Center.
James Cracknell's curator insight,
April 19, 2015 5:05 AM
Useful breakdown if replicated across the UK 
Chris Agro's curator insight,
April 19, 2015 10:04 PM
Information like this helps with persona development. Good stuff. -Chris Agro @agrotising
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...As it turns out, Ello was founded by entrepreneur iconoclast Paul Budnitz, founder of online retailer Kidrobot and Budnitz Bicycles. Although Ello rolled out just this summer, and is open to new users on an invitation-only basis, the New York Observer's BetaBeat blog reported today that it was experiencing sign-up requests of about 31,000 an hour. For the past couple of weeks, Facebook has gotten a lot of flack from members of the LGBT community whose pages have been shut down because some, particularly those in the transgender community, use invented or chosen names. Some do this to avoid persecution in their communities, others do it because they are artists and peformers who have reinvented themselves. (We're thinking Ru Paul's Drag Race here.) Facebook says it insists on real names to prevent fraud and abuse and other types of bad behavior on the network. It's unclear, however, why drag queens and transgender people have been singled out in recent weeks. In contrast to Facebook, Ello is ad-free, and it has no real name policy. While its look is pretty minimal, Ello's blackened out smiley face logo is somehow reminiscent of the hacker group Anonymous, and it reads quite differently from the innocuous look of Facebook's interface. Ello's manifesto also tries to burnish its non-mainstream cred. Here's what it says....
Jeff Domansky's insight:
Facebook killer? The new, scrappy Ello is the social network of choice for disaffected users of Facebook. Here's why.
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Here are the best ways to track popular trends of all types, so you'll always be in the know about what's hot on the Internet. As the Internet progressively moves towards real-time information, the need to know what’s popular right now is becoming increasingly important. Here are the best ways to track trends of all types, so you’ll always be in the know about what’s hot on the Internet.
Jeff Domansky's insight:
7 valuable social media research tips.
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Tracking your social media metrics is critical for success. Here's how to monitor Twitter, Facebook, LinkedIn and Instagram.