 Your new post is loading...
Your new post is loading...
With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use....
The winners of the first-ever PR Daily Digital PR and Social Media Awards are diverse—they include a couple of nonprofits, one of the world’s largest automakers, several PR firms, a casino, an airline, and a bitchin’ kitchen.
Despite their differences, all of the winners share a common trait: They were bold.
Whether it was a tech company’s bold attempt to hijack its competitor’s conference or a nonprofit communicator’s bold reporting trip to the Horn of Africa, the winners reveal a courageous streak among PR and marketing people in the digital age—it’s a brave new world, and they’re not afraid to dive in....
Now, we’ve never kept it a secret here at Weidert Group that we were not big Google+ fans when it first debuted. While we’ve had a business page and most of us have personal pages, we’ve not given Google+ the love and attention we’ve dedicated to other platforms such as LinkedIn, Twitter and even Facebook. But as we’ve watched the growth in features and effectiveness, relegating this social media channel to a second-tier status just doesn’t seem to be a good strategy anymore. Successful Inbound Marketing is predicated on being found when relevant prospects conduct an Internet search. Why not dedicate some time to a social media tool that will improve your chances? We know it’s going to take some convincing, but here are 4 reasons you should add Google+ to your social media marketing resolutions for 2013...
Little Bird found the Community Managers that are most-watched by their peers, other Community Managers.
Today is the 4th annual observance of a fun event called Community Manager Appreciation Day(#CMAD). Those hard working, public-facing, anger-catching, remedial-question answering, opportunity illuminating angels from heaven deserve their own day! As we transition from a cold, impersonal, mass-production, one-way-broadcast industrial economy into a world where sales people give you more information not less, where everyone has an important public voice and where empathy is increasingly understood as a social and business imperative, not a form of insanity – the world needs more great Community Managers!... ...we thought we’d just introduce the top 500 Community Managers globally and the top 500 in Europe here in this post using Twitter’s List Embed function. (Here’s a snapshot of our big report, though!)
Looking for the best social media tips and advice? Check out the winners of Social Media Examiner's Top 10 Social Media Blogs for 2013. Are you looking for some good blogs to read? Look no further! Our fourth-annual social media blog contestgenerated over 750 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things). With that in mind, here are 10 blogs that need to be at the top of your reading list....
These little-known options can help simplify the process at little cost.Get the latest blog articles on business ideas and trends from Entrepreneur.com....
Via massimo facchinetti
...allSocial media" remains a source of profound confusion and challenge to brands around the globe, resulting in siloed marketing departments and social campaigns that suffer from a lack of support and the increased awareness guaranteed by traditional media.
But the golden rules of social media--be transparent, honest, and consistent; listen, respond and be respectful--aren't foreign concepts to any communications expert (or, that being said, any socially balanced individual). Many people proudly declare, "I don’t understand social media."
Specialist agencies, "digital ninjas," and the social platforms themselves have succeeded in generating a digital snowstorm of confusion, leading the marketing world into the belief that theirs is a totally new universe of communication....
Do you favourite tweets on Twitter? Has your use of this feature increased over the last year? If the answer is yes, then you are not alone.
A graph from Isaac Hepworth demonstrates exactly how favouriting on Twitter has increased over the last 12 months. It all stems from the major update to the platform Twitter released in December 2011.... It's interesting to note how a change like this from Twitter, albeit a fairly significant one, can begin to alter the way people use a network. Favouriting increased. But, according to Twitter, it increased in a very specific way. It was often @-replies (i.e. messages that were only really intended to be seen by the recipient) that were being favourited more than more general tweets....
Do you want to learn how to build a highly targeted Twitter following and start getting Twitter traffic right now? In this post you’re going to learn 24 extremely easy to apply tips and tools that will not only allow you to build targeted Twitter followers but also allow you to draw more attention to your tweets and get noticed while increasing productivity.
If you’re not using Twitter or even if you’re not devoting much time to it then now is the time to start because everyone else is – you don’t want to be left in the dust do you?...
The Online Marketing Institute is please to honor 40 digital strategists in marketing, selected as the leaders that have lead the interactive marketing industry through innovation and education during the past year. This ‘Top 40′ list is compromised of OMI educators, authors, digital strategists and speakers, known for: Embracing the latest integrated digital strategies and technologiesAdvancing the industry through education — speaking, blogging, and teachingDriving game-changing results for their clients and organizations As marketers continue to shift offline budget to online channels, its critical that they stay on top of the latest changes, proven best practices, and newest opportunities. Through their speaking, blogging, and teaching, the leaders below are enabling marketers to do just that.... Here is our annual list of ‘Top 40 Digital Strategists in Marketing’, in alphabetical order...
Yes, technology makes our lives easier. But for businesses increasing their involvement in social, there are some downright stressful things being encountered along the way....
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories. When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not.
"You can't fake it," Wichmann says. Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly. In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....
With so many fantastic video campaigns released throughout the year, now is as good as any to take a look back at the campaigns and viral videos that made 2012 such a memorable year. From flash mobs to kamikaze cats, there's something for everyone... With the new year just hours away, it’s as good a time as any to reflect upon what has been a memorable year. With more than 72 hours of videos uploaded to YouTube every minute, it’s takes something truly special to stand out. Since the quality of videos has risen this year, the problem that emerged was that there were so many good examples, we could have easily made a list containing 150, which would have defeated the purpose. So in no particular order, here are our top fifty viral campaigns from the past year....
|
Still, Twitter’s taken the lead for a few reasons that Lichtenstein delves into, and that will be gone into a bit more detail here to be sure that business owners and entrepreneurs know exactly how they can use Twitter to really boost their social media marketing campaign....
I work a lot with Facebook in my job, especially with our Facebook page. And it’s almost inevitable to now and then look at other Facebook pages for inspiration.
My favourite? The Social Media President My absolute favorite Facebook page is Barack Obama’s. Here’s why...
One of the big themes of my Top New Social Media Tools from 2011 was the maturation of social networks like Google+, Instagram, and Pinterest as well as the trend of automation to auto-creation. As popular social networks continue to mature, gone are the days in which we post something and hope that it “sticks” or becomes viral. We can now take calculated risks and posting and sharing has become more intelligent and efficient.
2012’s social media theme centers around metrics, analytics, and tools that are helping us create deeper connections with consumers. Content is the underlying current that many are trying to navigate more successfully using the below list as their support team...
Social media has become an integral part of our daily lives; it’s where we turn to connect with family, friends and colleagues as well as to gather a variety of information. Businesses are using social media to build brands, connect with prospects, extend customer relationships, and to monitor the competition. Recent research by Ipsos Open Thinking Exchange provides new insights regarding the amount of time and how we spent it on social media. These findings are useful to guide your social media marketing....
I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annualCES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. So imagine my surprise when I realized one of the undercurrents of the event, burbling repeatedly to the surface, was a desire to cut back on social media efforts. That doesn't mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact. It's hard to say no to the crush of social media demands. During a panel I moderated with well-known blogger and tech expert Robert Scoble, he said there was no alternative to constant, ubiquitous engagement and held up a spare battery he carried for his smartphone, so he'd never run out of juice. No time to respond to tweets? Do it while you're walking down the hallway, he said. Plenty of people agree with him....
With the proliferation of new platforms, expanded content needs and related marketing support, marketers can find social media overwhelming. The reality is that, done effectively, social media success can be achieved in an easy, straightforward manner. Instead of spending time and resources developing an elaborate plan, start small and build your social media engagement slowly. The beauty of taking this approach is that it keeps your social media on track to achieve your business objectives without abandoning your process as soon as other activities and projects take priority. 9 easy steps for social media success in 2013 The objective is block your social media activity into bite size chunks so you don’t feel swamped....
A PR Pro's Guide to Google+ Communities and our prediction for its success ...The concept of a group discussion site is nothing new (think Facebook Groups, Yahoo! Groups and LinkedIn groups) but what sets Google+ Communities apart is the integration of the topical groups into the social platform. For example, members of a group can capitalize on the hangout feature of Google+ and take part in a video chat within the group. Additionally, because the communities ‘live’ on Google, the Events calendar feature is enabled within communities, allowing photo sharing and event management to happen more easily. One of the biggest differences in Google+ Communities versus other discussion groups is that you don’t have to actually visit the community’s URL to take part in the conversation. Users can share links directly with their communities simply using the +1 button that is now integrated into most social sharing technologies. Another function unique to Google+ Communities is that conversations can be tagged and categorized, so members can find pieces of the discussion that are most relevant to them....
You must come to think of building a Total Online Presence as an intention and a continuous work in progress.... With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress....
January is normally the time where we look back on the last twelve months and decide what we want to improve. Cue promises that we’ll go to the gym more often, quit smoking, learn a new skill or language and so on. However, not only is it difficult to keep up any new changes, but the chances of you reverting back to your old habits increases with every new promise you take on. Therefore, whether it’s for yourself or for your business, a clear plan of action is required if you want to make these changes a reality. It doesn’t matter how ambitious or modest your ambitions are, so long as they’re important to you, that’s what matters. While it can be difficult to get started, all big aims start with small steps so keep these in mind when you’re putting your plan together....
StumbleUpon, Digg, and Empire Avenue—among others—aren't worth the trouble, this blogger says. Do you feel like you must be on all social media sites? They can eat up a lot of your time if you are on every one. I've joined most of them in the past three years, and have seen many of them change. A few don't drive the traffic they once did to my websites or blogs. Why spend time on them if they are not productive? Here is my list of social media sites you should ditch...
Erik Qualman, author of the website and book Socialnomics, has updated his popular YouTube video about social media for the fourth time. The video, a roughly three-minute look at stats related to the digital age, is a really interesting and digestible snapshot of social media and its impact on our daily lives. We’ve pulled out 11 of the most surprising fact mentioned in the video...
Take some of the guesswork out of your social media efforts with an infographic that reveals surprising data about Facebook. Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.
These stats reveal an array of interesting things about brand pages. For instance, updates with emoticons saw higher interaction rates than those with pictures. So much for our aversion to smiley faces....
|
![11 Stunning Social Media Facts [Video] - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/ClNwOZnjcAelDGaBs4NThjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Explore Business Strategies through social media, they are here to stay....