Public Relations & Social Marketing Insight

The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does. But there's more to video than just creating and posting product information. Are you doing everything you can to make the most of these incredibly valuable assets?

Because video does such a great job of attracting and holding consumer attention, it can contribute to a wide range of successful marketing initiatives aimed at everyone from current customers to new prospects.

For example, video can be used in a bounceback strategy – promoting relevant products to consumers who have already visited or made purchases at your site. And its strong search value can be used to hook consumers who are researching potential purchases on the web.

In addition, try these five ideas for making video a powerful contributor to your successful campaigns....