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Scoop.it!
Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting. Via massimo facchinetti
Jeff Domansky's insight:
Practical tips to help you grow your Facebook followers. 
Scoop.it!
There's a lot of study about how the prevalence of emojis are changing the way we communicate. Linguists debate what we gain versus what we lose when we express sadness by texting a crying face rather than saying, "I'll miss you." But emojis aren't just about communication—they can be art, too.
That's the premise of a fun little campaign from Cantor Fine Art gallery in Hollywood, anyway, which for the past couple of weeks has been using its Instagram account to share emoji-fied versions of the world's greatest artists and their work—from Magritte's Son of Man to Vincent van Gogh to Georgia O'Keeffe's skulls to Keith Haring to Jackson Pollack. The breadth of the project is a big part of the fun (Damien Hirst works surprisingly well as an emoji!), but the campaign's faithfulness to both the artists and the emojis is what really elevates the project.
Emojis are a part of our culture and how we communicate now, for better or for worse, and while seeing a cute lil' Andy Warhol in sunglasses sipping from his can of Campbell's Soup is a fun gag, it does also raise the question of what a pop culture-obsessed figure like Warhol would make of this contemporary visual language. That's a fair bit of heavy lifting for a quirky campaign intended to draw attention to a fine art gallery in Los Angeles whose current show is called "Please Touch the Art," and it's the least pretentious way possible to get us thinking in those terms....
Jeff Domansky's insight:
Now this is a fun campaign from Cantor Fine Art Gallery in Hollywood.
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With the holidays quickly approaching, businesses are beginning to think about their holiday marketing campaigns. In fact, last year it was reported that 50 percent of marketers created and launched a holiday campaign before Halloween. Many of those campaigns will include promotions and giveaways. If you're ready to build a promotion, for the holidays or just in general, ShortStack has 18 tips that can help make your next contest a success. The tips include everything from setting goals and choosing a campaign builder to creating hashtags for your event and the best ways to promote it to your entire social media audience. Promotions continue to be a strong driver of audience engagement and an easy way to gain leads and sales from a business's online followers....
Jeff Domansky's insight:
Here's an infographic with 18 tips that can help make your next contest a success.
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Starting today, Pizza Hut is offering a pizza box featuring a playable “flick football” field on its top, including goal posts, football triangles and a score card.
Jeff Domansky's insight:
Here's a smart marketing idea from Pizza Hut, just in time for the busiest time of sports season and just prior to NFL launch.
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Over the years, we have found that contests and promotions are incredible ways of satisfying advertisers while learning about the interests of audience members, and growing a business’ database. It is a great way to bridge the gap between your two best assets and, ultimately, increase digital revenue. And according to research conducted by Borrell, the implementation of contests and promotions will be worth your while. Digital promotions spend is predicted to double by 2017, totaling $80.3 billion dollarsIf you are looking to run your first contest/promotion, here is what we recommend:...
Jeff Domansky's insight:
Learn step by step how your media company can create contests and promotions for your advertisers.
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The secret to building a blog with a raving fan base that’s ready to buy what you sell has nothing to do with how much content you create.It, instead, has to do with how good you are getting your content into the hands of more people.Sound hard to believe? Or maybe you’ve heard me talk about this before? Bear with me for a sec, and keep reading.Why I Spend 80% Of My Time Promoting ContentIf you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote.Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?...
Jeff Domansky's insight:
How do you build a blog audience that’s ready to buy what you sell? Here's why promotion is important, and how to do it.
Adrian Miller's curator insight,
August 15, 2013 5:00 PM
How are you staying in contact with your prospects, clients and referral sources? If you are checking in and touching base, you're boring them to tears. You need to add VALUE to the relationship even before there might be a substantive relationship. Use information, introductions and invitations to stay on the grid. |
Practical tips to help you grow your Facebook followers.