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Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks.
In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types.
The thing is, finding the research to cite is tough sometimes. The original source data can be hard to track down and citations might be incorrect or missing, among other issues. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. So we put together a comprehensive list of sources with original research data about all things marketing.
Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world....
Do you need to find research data to support your next blog post? Look no further -- Sophia Bernazanni at HubSpot has rounded up marketing research publication you need to bookmark. An excellent resource! 10/10