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In Trump We Trust — .com, that is.
Not your politics? Maybe check out ThrowOutTrump.com.
Actually, they're both empty websites, what you call parked domain names: bought and paid for, but not used.
More interesting is that they both belong to the same guy — Donald J. Trump.
A big hat tip to CNN, which had the idea to search for all websites registered by the Trump Organization and came back with a list of more than 3,000 — all the way back to the original DonaldJTrump.com, registered in 1997....
The social media director who helped build marketing arms for brands including TurboTax, Applebee’s, and H&R Block explains why he’s moving on.
Social networks and social media are changing rapidly, and it’s no longer about the network. It’s about convergence.
My wacky, brilliant, and ruggedly handsome colleague Aaron Perlut calls this “triangulation”—the use of PR, search, and social to move the needle.
Many also talk about this as the paid, owned, and earned approach. I dub it convergence.
The time when all of these practices come together and require us, as communicators, to know, use, and maximize our use of all of them....
In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days”...
Via John van den Brink
...showcase–those who are doing the hard work to integrate social media into some of America’s bigger companies. And then I got to thinking–there really is no list of these people anywhere.
Oh sure, there are Twitter lists here and there. Jeremiah Owyang has his list of social media new hires (and the last time he posted it was April 7). But, I really haven’t seen a good list of corporate social media leaders anywhere.
Probably with good reason. These folks are in high demand. Any such list would be pretty valuable to recruiters and agencies/companies (insert Arik evil laugh here). So, I thought, why not create one? Or, at least START to create one.
...The business side of Facebook boomed in the personality of a Facebook brand page. This serves as the go-to social marketing move for every brand out there, no matter how big or small. Imagine posting your latest marketing pitch in real time and being able to target your consumers by using insight provided on your Facebook brand page. I recently watched a tutorial video from Hootsuite that featured Jason Li. It was all about how you can build a strong, effective Facebook brand page. Let me share with you the things I learned after watching this video. These four steps may sound cliche to some people, but as the old saying goes “the simplest answer is usually the right one.” Allow me to discuss this briefly. I would love to hear your suggestions for building a strong Facebook brand page....
With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use....
Are you making enough video? The Technorati Media's 2013 Digital Influence report has highlighted yet another gap between consumers' behavior online and what brands are doing.
As a fashion retailer that’s built its brand on aesthetics, Anthropologie is a company to watch on social media. With more than 250,000 followers on Instagram (not to mention 250,000 followers on Pinterest, 664,000 followers on Facebook, and 370,000 followers onTwitter), Anthropologie demonstrates by example how fashion retailers — and other brands —can generate strong communities online. Here’s a look at what the brand is doing well, along with ways you can follow its example to leverage Instagram to meet your content marketing goals. ...
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog , in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
How Inbound Marketing can help you? A. It saves you up to 62% of your marketing budget
as Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales...
One of the big themes of my Top New Social Media Tools from 2011 was the maturation of social networks like Google+, Instagram, and Pinterest as well as the trend of automation to auto-creation. As popular social networks continue to mature, gone are the days in which we post something and hope that it “sticks” or becomes viral. We can now take calculated risks and posting and sharing has become more intelligent and efficient.
2012’s social media theme centers around metrics, analytics, and tools that are helping us create deeper connections with consumers. Content is the underlying current that many are trying to navigate more successfully using the below list as their support team...
Social media has become an integral part of our daily lives; it’s where we turn to connect with family, friends and colleagues as well as to gather a variety of information. Businesses are using social media to build brands, connect with prospects, extend customer relationships, and to monitor the competition. Recent research by Ipsos Open Thinking Exchange provides new insights regarding the amount of time and how we spent it on social media. These findings are useful to guide your social media marketing....
More than half of U.S. business to business (B2B) marketers plan to increase spending on their social media budget in 2013, reveals a new study. 56 percent of respondents to BtoB Magazine‘s 2013 Outlook: Marketing Priorities And Plans survey said that their marketing spend on channels such as Twitter and Facebook will rise this year, with social media being favoured above both search (52.5 percent) and mobile (a surprisingly low 35.5 percent). Website development (70.1 percent) and the ever-reliable email marketing (61.9 percent) were the top digital marketing priorities....
Looking for the best social media tips and advice? Check out the winners of Social Media Examiner's Top 10 Social Media Blogs for 2013. Are you looking for some good blogs to read? Look no further! Our fourth-annual social media blog contestgenerated over 750 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things). With that in mind, here are 10 blogs that need to be at the top of your reading list....
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Most brands, by now, recognize the power of social media and understand it's not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and India. And more people these days own a mobile device than a toothbrush.
Erik Qualman, author of "Socialnomics" and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to consumers....
Virgin Atlantic Airways has always been a mover and shaker when it comes to image and innovation. Despite the fact that 2012 brought a £93m loss for the company, brand leaders at VA have continued to put their best face forward. A willingness to take risks, reinvent themselves, and remain relevant has resulted in one amazing campaign after another. Like “Flying in the Face of Ordinary":
VA realizes that the bulk of their customers purchase one or two flights with them per year, making it more important to continuously engage their audience in every possible way, digitally and in real life. Let’s look at four ways the brand has succeeded over the past year.
...So we thought it was time to create a blog post that could serve as an inbound marketing glossary.
Now, I'm no math whiz, but when you try to make a glossary based on a topic with sub-categories that could be their own glossaries, well -- that’s a lot of gloss. So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 45 terms that are imperative to anyone learning inbound marketing. Yes, there will be debate on the imperative-ness of these terms. Yes, I did volunteer to write this seemingly daunting post. Yes, let’s start this darn glossary already....
It’s a 5 Step Program. Brands flip out, sober up and discover Social PR ROI. Control Freaks and Social PR Alert: You have officially lost control of your brand message. But have you also lost control of how customers perceive your brand? The good news is “no” but not without a high level strategy to guide your social efforts. A new report by The Wildfire by Google Team — The Road to ROI – Building a Strategy for Social Marketing Success outlines five initiatives smart organizations small and large can use to build a strategy that will can rein in some of the madness that is the social web and make you a social star!....
In 2012 there was a mad rush from companies to understand the value of social in all its complexities. What could social media do? What value could it provide? How could the company engage with its users? As a result there have been numerous traditional agencies suddenly becoming digital marketing specialists and providing their clients with complete social strategies. There have been promises of guaranteed followers, likes and shares which may or may not have been achieved. There was (and still is) so much jargon that many businesses were sucked into the social media marketing black hole. Please note that many of those were successful and marketing teams breathed a sigh of relief as Directors, CEOs and other high-ranking officials nodded their heads in appreciation of the high number of followers, likes and shares. However, unlike their marketing counter parts, these high rankers have a goal that must be met – ROI. Return on investment is difficult to measure from a social media perspective. What is the value of a like, follow or share? Can it be equated to the lowest possible sale value of a single unit of product? No – because for every 10 likes only one user purchased the product! This is just an example, but remains true in essence....
Are you wondering how you can use LinkedIn to generate quality leads? To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. Stephanie Sammons blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking...
Have you ever sat in on the board of director's meeting for your company? Ask if you could at some point if not. Or find a board member and talk to them about what they find important when hearing from the leaders of your organization. You know what they're going to talk about? Revenue. Costs. Year-over-year growth. You know what they won't talk about? Fan numbers, friend numbers, followers or "Likes." The typical board member, when hearing from a manager in the business, looks for things like projected revenue, growth opportunities, potential market weaknesses ... anything that will help the organization make more and spend less. ...
Competitive brands have already developed social media strategies designed to interact with fans and followers through comments, shares and Likes, but is that enough? A new report from eMarketer shows companies will have to think on their toes in 2013. Marketers increasingly analyze social media interaction in real time to take the pulse of their brands and create compelling content to draw in new audiences....
A list of 38 fantastic marketing blogs any marketer should add to their reading list. In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. But I'm always looking for new reading material! So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! I hope this gives you some new reading material to enjoy with your morning coffee....
... A good community manager can make all the difference. These are the people who know that social doesn’t sleep. They’re in their online communities every day, interacting, sharing, encouraging engagement and interaction. They know their audiences and what kinds of content to share with them. If you’re part of an exciting community, chances are good there’s a strong community manager there, making it all happen. Today, January 28, is Community Manager Appreciation Day. To show Business 2 Community’s appreciation for the work CMs do, we’re featuring top tips from community management experts who live and breathe this stuff on a daily basis....
You’ve heard that people are generating leads and closing clients using LinkedIn and wonder how to join the LinkedIn Success Club. Here is the secret: consistently connecting and engaging. It’s simple that really. Time: What are the best days to engage on LinkedIn? Start by finding out when your desired clients and prospects are on LinkedIn. This is critical because you need to be there when they are ready to engage: if your clients are online on Sunday evening, then that’s the best time to engage and post. Most social sharing is done Monday through Friday; however, most social engagement is Thursday through Sunday. Frequency: How frequently should you post, comment and share on LinkedIn? The best frequency is 3-5 days a week, twice a day. More is better on Twitter, but you can exhaust your LinkedIn audience. Keep your posts valuable and relevant to your desired client. Duration: How much time should you spend on LinkedIn? LinkedIn expert Lori Ruff suggests 30-45 minutes a day, broken down into 10-15 minute slots throughout the day: once in the morning, around lunch time and then towards the end of the day....
...Instead, a marketer's best friend is a theory by the name "disruptive hustle." By painstakingly forging one-to-one relationships, a brand can effectively separate themselves from competition.
Social users love lodging complaints. According to a recent study, 47% of social media users now actively seek customer service through social media. Furthermore, 83% of Twitter users and 71% of Facebook users expect a response within a day, and 50% expect that response within two hours. Those numbers mean one thing - customers take social media very, very seriously. Purchasing decisions are heavily influenced and discussed on social networks. Buying and discussing products has always been a personal activity. If customers aren't happy with your performance, they'll be more than happy to tell you. Your customers take to social media to address problems. Therefore, so should you....
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Managing your reputation online is partly about securing domains either positive or potentially negative. And the Trump organization has 3000 domains in its orbit. That's a lot of reputation management.