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As Facebook and Twitter fight to dominate conversation going on in social TV, Mass Relevance has established itself as the platform to facilitate the social battle.I caught up with Mass Relevance CEO Sam Decker about starting up, the difference between Facebook and Twitter, and the future of social TV... 
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YouTube can now deliver live TV to a global audience at the same scale as TV. But the future of live Web video is probably going to be niche, not mass.
That crazy leap that Felix Baumgartner made was astonishing.
But YouTube is still going to be an important platform for live stuff. It’s just that you probably won’t see most of it, unless you’re in a very particular niche....
[Interesting perspective on TV & social TV from mega big events to mini niches ~ Jeff]
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From
gigaom
While video lovers have gotten more social services that highlight interesting clips, it's still hard to construct a more comprehensive look at video news.
That’s the gap that New York state startup Newslook is trying to fill with a new iPad app that allows users to construct channels of their favorite news subjects on the fly....
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The big-media guys know how to serve up video to you on any device, anywhere you are, anytime you want it. But keeping track of it is another issue.
“TV Everywhere” is supposed to let the traditional TV business hang on to the status quo, by promising viewers they can watch whatever they want, whenever they want it.
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The future of TV is more than social, it’s a multi-screen experience that needs design - Brian Solis
The future of television is much more than social; much in the same way that the future of media is too, more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social however, is not a means to an end. And, as such, the same is true about the working theories driving Social TV. Understanding the role social plays in how viewers connect with programs and other people is essential to defining the future of television....
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As you’ll know, YouTube is the second largest search engine behind Google in many countries. It’s the number one ranked entertainment site and 3rd most visited in the UK by Hitwise. Given this and since popular videos are displayed in the “one-box” of blended search results for some queries it’s worth investigating how YouTube can be used to reach a wider audience.
In this post I’ll give a short tutorial on how to find out it’s relevance in your market by finding out the number of searches. I’m not suggesting it will give instant results or as Forrester misguidely advised that it’s the Easiest Way to a First-page ranking on Google. It may even help you “push back” against colleagues who are asking why you’re not doing more work in YouTube....
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The considerable amount of enthusiasm for Social TV is possibly only matched by the desire to know more about what is actually going on –- how the relationship between social media and TV actually plays out and what each delivers to the other....
The analysis shows TV to be relatively low throughout the day, only to climb significantly from late in the day into prime time, where it is the dominant single medium.
More noteworthy, social media actually follows a similar pattern. Although attaining a higher level of use during the day than TV -– and while it is eventually surpassed as TV viewing rises late in the day -- the peak time for social media use almost exactly mirrors TV....
[Social TV is here ~ Jeff]
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Social TV has reached new heights over the past year or so. Indicators include the “most social TV event in history” (this year’s Grammy Awards) and device makers like Panasonic integrating social experiences when producing new waves of Smart TVs. It’s clear that consumers and brands are at a communications crossroad, furthering the paradigm shift in how consumers engage with content.
At the Social TV: Storytelling on the Second Screen panel at the Interactive Advertising Bureau (IAB), presenters including Tom Donohue, CEO & Founder of Trendrr and Greg Consiglio, SVP of Business Development at Viggle, discussed the inherent opportunities and limits of interactivity as it relates to television viewing....
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In this week’s episode of “Inside the Mind“, we’re going to DESTROY IMAGES- BWAHAHAHAHA!
Hey What’s Up Guys, Welcome to Inside The Mind Where We Talk About Online Marketing Strategy, What It is, Why It’s important And Why You Should Care.
This week we’re going to talk about standing out using new media formats which means we’re going to destroy all images....
[Thought-provoking post; fun read from Tommy Walker - JD]
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On the eve of Fox’s annual upfront, we spoke with David Wetheimer, the president of digital for Fox, who was also featured in a recent USA Today social TV story. The past year has been a defining one for the network’s social TV efforts. Partnering with Twitter for DM-based voting for X Factor and launching “Touch,” the first ever global social launch were just among their many innovations.
According to Bluefin Labs (for data between 9/19-11 and 5/6/12), Fox is the leading social TV network in the US with the most amount of “total social comments (among any TV network; cable/premium cable or broadcast)” and has the most number of “total unique social authors (among any TV network; cable/premium cable or broadcast)”....
[Very interesting look at social TV - JD]
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20-somethings switch between media 27 times an hour...
With the explosion of content and conversations, younger people are filtering in real-time, sometimes consuming and creating simultaneously. To date, filtering technology is rather primitive, especially compared to the human brain. But one of the goals of social TV is to act as a real-time discovery tool, elevating engaging content and meaningful conversations automatically....
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"Social TV" is another game changer for business and public relations.
The breakneck pace of change and the convergence of TV, video, social media and mobile have big implications for public relations, marketing and social media....
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Social media trend watchers will enjoy this interview.