Will Customer Reviews Help or Hurt My Business? | The Fried Side | Public Relations & Social Marketing Insight | Scoop.it

People often ask me, “Will customer reviews help or hurt my business?” Several months ago, I advised readers not to panic over customer reviews and to claim their accounts on Google Local, Yelp, and other sites that list businesses and accept reviews. Since then, I’ve come across a mix of opinions regarding customer reviews, and I still think that good, honest businesses benefit from reviews, even if they aren’t always full of praise.


Recent research shows that consumers who post reviews not only refrain from being overly negative, but want reviews to be balanced and informative. This is really good news for honest business owners like you....