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Reviews are no joke over at Yelp headquarters. The local discovery platform averages 108 million monthly unique visitors who visit the service to discover businesses and make spending choices.
Most of these visitors also take a gander at the consumer reviews left on business pages. After all, user-generated content has proven to be a big influencer in consumers’ purchasing decisions. For this reason, Yelp is expanding its review functionality to mobile devices and heating up its battle against fraudulent reviews....
Yelp ups the ante and it's important to keep an eye on it for potential negative and positive reviews.