All Apologies | PR Verdict | Public Relations & Social Marketing Insight | Scoop.it
The two Australian DJs who made the prank call to Prince Edward hospital have broken their silence with an explanatory interview with Australian media.

Solemn and deeply apologetic, Michael Christian and Mel Greig, the two DJs behind the Kate Middleton-related hospital prank call that led to the suicide of the nurse who put them through, say they are “incredibly sorry” for what transpired. Speaking on behalf of the pair, Christian said both were “gutted, shattered, heartbroken.”

The fourteen-minute interview covered the predictable: Whose idea was it? Was this terrible outcome ever anticipated? What was their reaction on hearing about the suicide? And what happens now? At every turn, both gave a good interview. Prank calls have been around for years, they said, and they had no idea how this could happen. The call was meant to be nothing more than a funny routine prank. And, of course, they said they were very sorry....