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Scoop.it!
Have you ever wondered if content authenticity is compromised when brands pay influencers for posts?
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Scoop.it!
I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome....
No influencer app can ever accurately measure sentiment by running keywords through a program, because it can’t account for the different contexts of human conversations. Only a human being can do that. And heck, that can even be challenging for humans to determine when they are solely reading words and aren't able to see people’s facial expressions and body language as they speak.
But as organizations try and continue to justify the ROI of social media, there is a lot of pressure to produce lengthy reports to illustrate how they are preforming – thus the growth of influencer apps and products. My advice? Take influencer scores and reports by Klout, Kred, Twitalyzer, etc. with a grain of salt. If you are really engaged with your community, you will manually see how influential you are within your niche community....
[Good reminder that apps can't do it all -JD]
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Scoop.it!
I’m often asked by companies who have hired us for Social media consulting “should we use something like Kred or Klout in our hiring process?” This question makes me cringe and my answer is always: absolutely not. But, and yes, there’s a but, you can use them to gain some insight as to what someone is about. It has always amazed me how quickly social media managers, HR managers and even CTO’s jump to adopt new measurement tools, analytics and data, just because someone comes out with it.
A brief look at a couple of the most well-known social media influence measurement tools and my opinion....
Jeff Domansky's insight:
Influence or insouciance?
Scoop.it!
...PR and marketing types alike dream of the influencer, the person who will trigger an online contagion (a.k.a. viral event). They desperately look for that powerful personality who will become their brand hero.
Finding the ultimate influencer eludes marketers in spite of modern theory. Regardless of measurable influence tools like Klout or the not so revolutionary definition of the influencer as someone who inspires action, today’s influencer theories and approaches still fail to identify the online bezerker....
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GroupHigh research report looks at influencer compensation and impact on audience trust.