Public Relations & Social Marketing Insight

...PR and marketing types alike dream of the influencer, the person who will trigger an online contagion (a.k.a. viral event). They desperately look for that powerful personality who will become their brand hero.

Finding the ultimate influencer eludes marketers in spite of modern theory. Regardless of measurable influence tools like Klout or the not so revolutionary definition of the influencer as someone who inspires action, today’s influencer theories and approaches still fail to identify the online bezerker....

One of the points I had hoped to emphasize in my last post was that Twitter, blogging, Facebook and Google+ offer an even more controlled communications environment than what a fastidiously prepped/messaged executive might face in a media interview....

This week, we're witness to another example of this "command(er) and control" approach to making one's POV heard in a less fettered manner. Our President participated in a Google+ Hangout....