Public Relations & Social Marketing Insight

By and large, ecommerce marketers are well aware that sites like Facebook, Twitter, Instagram, and Pinterest can be used to generate leads.

But what about community sites like Reddit and Quora?Despite their ubiquity, e-commerce marketers across the industry don’t realize that Reddit and Quora can be absolute gold mines for finding leads and prospects.

"We get more conversions from Quora, but get more leads and traffic from Reddit. And, our conversion rate from Quora is higher than organic search or social media." - Brad Ervin, founder of Hippie Butter

If you’re not familiar with either service, both are information and content-sharing platforms that anyone can join....