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CMI's Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Here’s a quick list of our favorite insights from this year’s report, including what a best-in-class nonprofit marketer looks like.
Jeff Domansky's insight:
Useful benchmarking for best practices for nonprofit PR pros. 
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BURLINGTON, Vt. — The Winooski restaurant that was overwhelmed with online comments after it took down a bacon advertisement is moving forward, with the help of a public relations firm. Sneakers Bistro and Cafe took down a sign that said "Yield For Sneakers Bacon" that had been in the Winooski Rotary last week in response to a complaint from a "vegan and a member of a Muslim household" who said the sign was insensitive to the city's diverse population. Many people balked at the decision, criticizing Sneakers for what they said was an unnecessary move....
Jeff Domansky's insight:
Oh puhleez! Somebody please explain this bacon backlash?
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Virgin Atlantic Airways has always been a mover and shaker when it comes to image and innovation. Despite the fact that 2012 brought a £93m loss for the company, brand leaders at VA have continued to put their best face forward. A willingness to take risks, reinvent themselves, and remain relevant has resulted in one amazing campaign after another. Like “Flying in the Face of Ordinary": VA realizes that the bulk of their customers purchase one or two flights with them per year, making it more important to continuously engage their audience in every possible way, digitally and in real life. Let’s look at four ways the brand has succeeded over the past year.
Jeff Domansky's insight:
Smart content marketing keeps Virgin Atlantic flying high and connected with customers.
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Here's an interesting take on PR: We’re mainly talkers, when companies are looking for makers. Read on for five ways to go from talker to maker. ... I thought about the term after I talked to Jay Baer on Inside PR 3.49.I was interviewing him about his new book Youtility: Why Smart Marketing is About Help, Not Hype and forthcoming keynote at Meshmarketing in Toronto. I asked him about the state of the PR industry and he said the challenge for PR is this: We’re mainly talkers, in a world where companies are looking for makers. Makers are creators of content – videos, websites, infographics, white papers, or other sharable social objects. Talkers on the other hand…well, they talk about it, maybe even offer advice or a strategy, but when push comes to shove they have to outsource the work....
Jeff Domansky's insight:
Less blah blah blah and more get 'er done says Martin Waxman.
Jared Hill's curator insight,
October 24, 2013 2:29 PM
Showing the importance of speaking for PR reps
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It’s just 14 days old but twerking has broken out everywhere. Since Miley Cyrus’s eye-popping, herky-jerky, twerking performance at the Aug 26th MTV Video Music Awards, you can’t go anywhere without reading or hearing about twerking. We haven’t seen anything like this since South Korea’s PSY danced his way Gangnam -style across the Internet to his 10 seconds of fame and fortune. Forget newsjacking. PSY who? Twerking has captured our attention everywhere from mainstream news coverage to watercooler conversations. Why should PR and marketing care? This just in...
Jeff Domansky's insight:
Is twerking the newest PR, content and marketing secret weapon? They all seem to have embraced it! ;-)
Alex Marchese's curator insight,
September 13, 2013 11:03 AM
I chosse this particular one because of how often we talk about her and the pr machine she became just because of this one show. Before I never would of thought of miley and now thats all you here about especially in social media.
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Corporations—and other institutions—are now facing a level of radical transparency that would have been unthinkable even a decade ago.
At many companies, it was still possible five or 10 years ago, to believe that the brand was everything the company said about its products and services, the sum total of its logo, its advertising, its press releases, its sponsorships. Today, the brand is no longer determined by what the company says about itself; it’s determined by all the things that are said about the company by others, in the real world (over garden fences, in hair salons, the supermarket check-out line, over drinks and dinners) and in digital and social media....
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Regular Twitter users know self-proclaimed social media experts gurus and ninjas are a dime a dozen. How can you sort through all the fluff?
Jeff Domansky's insight:
Nice list of PR and social savvy pros to follow, including yours truly LOL.
Raimundo Nonato's comment,
October 5, 2014 9:59 AM
news forc the thanks you http://www.flickr.com/photos/rraimundinho/
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The Pew Research Center’s annual State of the News Media should be required reading for PR professionals. While I took issue with last year’s study – struggled to make sense of the overlap between journalism and business storytelling – the 2014 report is back on track. I’ve highlighted six points with relevance to business communicators along with my commentary....
Jeff Domansky's insight:
Valuable insight from Pew Research Center AND Lou Hoffman.
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Brands and advertising agencies get all the credit for Super Bowl ads, but it's the PR teams behind the ads that should get the MVP trophy. ...It really is the Super Bowl of advertising (and PR, and social media, and search engine marketing, and insert other marketing disciplines). So while the ad agencies get all the credit for coming up with the actual ideas (though many of the ideas for this year once again revolve around getting ideas from creative consumers like you and me – Doritos and Coca-Cola both tapped the wisdom of crowds for their spots), the PR teams deserve equal praise for making those 30-seconds last for a couple of weeks....
Jeff Domansky's insight:
Why PR is the locker room marketing MVP.
Victoria Aupont's curator insight,
February 4, 2014 4:44 PM
This blog article was about the PR side of Super bowl advertising and how PR teams are not recognized and praised for the marketing of the commercials like the ads agencies. PR teams participates in creating buzz for a commercial before and during air time. They create the anticipation and excitement for the ads since big brand commercials play a huge role in the Super Bowl experience. This is also a new trend because a few years ago viewers had to wait during commercial breaks the day of the Super Bowl to see the ads. PR teams deals with early conflicts of controversial advertising of an ad not ad agencies. For example, Soda Stream commercial got rejected by CBS to air on Super Bowl day. This is because Soda stream was taking cheap shots at two of the Super Bowls biggest advertisers which are Coca- Cola & Pepsi. Their advertisements exemplify the benefits of making pop at home instead of buying the pop from the stores which can cause huge issues with competitors. According to Adventures in Public Relations, there are four ways of measuring success in public relation practices: inputs, outputs, outcomes and relationships (pg 16). The ad agencies produce the inputs (commercials) while PR teams handle the outputs and negatively affected outcomes from the ads. When handling a negative outcome PR team may ask themselves do the outcomes suggest a future course of action? Depending on the type of negativity received from an ad, PR teams would have to conduct crisis management so a brand won’t lose their credibility or loyal consumers. The PR team also handles the social media aspect of the super bowl ads. Social media is a way for viewers to express their feelings and thoughts about the commercials. Crowdtap is a website where brands can learn, form ideas and market with their consumer’s on-demand. They polled 1,000 men and women to understand the relation of social media and the super bowl advertising before, during, and after the game. According to their findings, 67.4% of viewers will likely post about superbowl ads on social media during the game. 62.2 % of viewers will re watch ads after the super bowl and 73% people said after the Super Bowl they are more likely to like or follow brands than teams. I think that PR teams should get the recognition that they deserve because they play a big role just as the ad agencies do. Without the PR team ad agencies would have to pick up multiple tasks that do not fall under their specialty. PR teams help brands win the competition of the best Super Bowl commercial with heavy promotion of ads.
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What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone. Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success. Will “Old PR” go extinct? Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...
Jeff Domansky's insight:
Can the "old" definitions of public relations keep up in the social media era? I'm not so sure. I'd enjoy hearing your comments.
Janine Lloyd's curator insight,
October 24, 2013 3:24 AM
PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."
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Content marketing is increasingly important in a world dominated by the Google algorithm and for good reason. Google’s constant tweaks of its search algorithm seeks to present searchers with the most relevant, timely, and valuable content and defeat the aims of techno-nerds who try to game the system to get their crappy content to rank well. Bing does a similar thing with their algorithm. In fact, in a recent post, Rand of MOZ (formerly SeoMOZ) made some great arguments in favor of content marketing — not the least of which is that content marketing uses multiple search and social channels to build your online reputation and is thus less at risk from Google’s whims. Check out their Blackboard Friday on Link Building versus Content Marketing implications for SEO....
Jeff Domansky's insight:
Making the case for content marketing fundamentals and SEO.
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Useful benchmarking for best practices for nonprofit PR pros.