Public Relations & Social Marketing Insight

Save time. Blog better. The blogosphere is stuffed with tips for bloggers, but if you don’t have time to sift through 100,0000 articles,

Here are 50 quick-hitting blogging tips.

I get several hundred pitches a week from well-meaning PR people.

My conversations with other bloggers suggest this is the norm, meaning it is as tough to reach a blogger as it is to reach a mainstream journalist. It may be even more difficult since most of us bloggers work part-time on our blogs, and devote less time to wading through pitches as journalists.

Sadly, nearly all of the pitches I get are just plain spam. The good news is that I pay attention to things people send me, and occasionally write about them.

How do you increase your chances of getting a blogger like me to talk about you or your clients? Here are some ideas...

Attention! Here is an invaluable guide for creating content that gets noticed. So if you want to engage, enthral and entice, read on...

Tom Barton, UK head of communications at IT business and consulting services company Capgemini, says a question he is asked nearly every day is “Can you help us produce great content?”. His number one rule is to think about your audience. “Picture a person reading your writing and ask yourself who they are and what they want to know. It is unlikely they are going to be too dissimilar to you, so try to make it personal. Making it great is making sure it is useful to your reader. And for it to be useful, it must be clear and provide something practical to take away, whether food for thought, or a tip which can be implemented easily. It should also be unique – don’t write something that’s too similar to content found easily elsewhere.” To make sure your content is king, follow this expert guide....