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Scoop.it!
Corporations have spotted a gaping hole in the market left by traditional media and are attempting to fill it with their own forms of corporate media.
But according to former-Financial Times journalist turned media entrepreneur Tom Foremski, corporates are failing to connect with their audiences and there are very few successful examples of the genre.... 
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Scoop.it!
[When it comes to PR, this group of nuns is flying - JD]
...The nuns’ bus tour is part of Network, the national Catholic social justice lobby. The nunsonthebus.com site provides updates as the sisters visit local Congressional offices (Ryan, Steve King, House Speaker John Boehner, Steve Chabot, Majority Leader Eric Cantor, Mike Fitzgerald, Joe Walsh and Roscoe Bennett), meet with editorial boards (Cedar Rapids Gazette, Chicago Sun Times, Cleveland Plain Dealer), conduct press conferences and hold “friend raisers” to generate grassroots support. Food pantries, homeless shelters, schools and medical facilities are other stops.
The website has tips on how to write a letter-to-the editor with the “core message...
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Scoop.it!
You can always count on Jay Rosen for thought-provoking ideas and insight.
None better than his recent speech called “Covering Wicked Problems.” While he spoke about the challenge of creating and covering a “wicked problems beat” by journalists, what’s interesting is how precisely it applies to strategic public relations too.
First, what are “wicked problems?” Rosen gives us this definition...
In providing 10 descriptions of how a “wicked problems” journalism beat would work, Rosen offers some interesting ways that PR can respond as well. In fact, it’s a wonderful blueprint for strategic public relations.
With apologies and thanks to Rosen, here’s how I’d reframe his “beat” to guide PR strategists...
Scoop.it!
If you want people to talk about your business and brand, you need to explore making social ideas.
...This article intends to extend his thinking on the topic, focusing on a specific type of idea that’s particularly in vogue: the social idea....
[Liked this fresh thinking - JD]
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Tom Foremski shares some clear lessons for corporate communicators including: "organizations must avoid vanity media and report and share stories that engage their audience." He also worries about journalism in an era where page views count more than news.