Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Cover Story: Time's 'Total Meltdown'

Cover Story: Time's 'Total Meltdown' | Public Relations & Social Marketing Insight | Scoop.it

The cover of Time’s Oct. 24th issue, hitting newsstands soon, features an image trumping its Aug. 22nd cover, literally. Both feature versions of similar illustrations by artist Edel Rodriguez -- the first featuring a single-word cover line,“Meltdown; the second featuring two words: “Total Meltdown.” The covers are striking for another reason. Time magazine usually reserves black background covers for extremely important stories.

Jeff Domansky's insight:

Should be a good read!

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BuzzFeed with a press pass: What happens when the GIF kings try to take Washington?

BuzzFeed with a press pass: What happens when the GIF kings try to take Washington? | Public Relations & Social Marketing Insight | Scoop.it
The cats-and-celebs site has its Washington bureau in place and is preparing to mix old-fashioned reporting with new-fashioned packaging.

 

WASHINGTON — You should know going in that this is a story about BuzzFeed that BuzzFeed would never run. This story is longer than the last 10 articles out of the new BuzzFeed Washington, D.C. bureau combined. Some recent examples:

- An airline ribbon-cutting ceremony attended by Barack Obama and Mitt Romney lookalikes
- A photo of second-button-unbuttoned “Casual Joe Biden”

- Paul Ryan’s college fraternity photo
- “Barack Obama Is A Wizard”
- A dozen photos of Tim Pawlenty looking sad...

 

[Can't wait for the sparks and GIFs to fly in the future - JD]

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Center For Investigative Reporting Launches New YouTube Channel

Center For Investigative Reporting Launches New YouTube Channel | Public Relations & Social Marketing Insight | Scoop.it

The Center for Investigative Reporting (CIR), a nonprofit investigative reporting organization, announced this week that it will launch a new channel on YouTube. The channel, which is expected to be launched in July, will be a hub of investigative journalism curated by CIR. The channel is being launched in part by an $800,000 contribution by the John S. and James L. Knight Foundation.

 

“One of the goals of this partnership will be to raise the profile and visibility of high-impact storytelling through video,” said Robert J. Rosenthal, executive director of CIR. “We hope this initiative generates revenue that supports the work of nonprofit organizations and independent filmmakers everywhere. Collaborative efforts like this are no longer the future of journalism; they are today’s reality.”...

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Gallup is very upset at Nate Silver | Salon

Gallup is very upset at Nate Silver | Salon | Public Relations & Social Marketing Insight | Scoop.it
The polling firm complains operations like FiveThirtyEight could spoil polling for everyone...

 

Did Gallup just blame Nate Silver for ruining the art and science of polling?

 

You don’t have to read too far between the lines of a statement from Gallup’s editor in chief, Frank Newport, published on Friday, to get that impression.

 

Newport first attempts the formidable task of defending Gallup’s polling accuracy during the 2012 campaign. Perhaps he was anticipating Silver’s Saturday column, which labeled Gallup the most inaccurate pollster of all the firms that measured voter sentiment this year. But Silver was hardly alone in wondering why Gallup regularly reported numbers much more favorable to Romney than anyone else in 2012. We deserve an explanation a little less lame than Newport’s: what’s the big fuss? Gallup wasn’t really off by that much....

 

[Suck it up Gallup and do a better job. ~ Jeff]

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Why traditional publishers can't soothe the crying baby | Adam Tinworth

Why traditional publishers can't soothe the crying baby | Adam Tinworth | Public Relations & Social Marketing Insight | Scoop.it
Ever-shifting business models in a delusional emulation of startups won't save publishers who ignore the techniques that are allowing their new competitors to succeed.

 

I feel rather bad for my colleagues in the national newspaper business this morning. As they trek into their plush central London office, sipping their lattes1, they find the world predicting their doom and destruction.

 

Frédéric Filloux treads a familiar path, contrasting the transitional newspaper approach to selling their stories online ("content marketing", if you insist on jargon) with that of the tech-based news publisher and aggregators:

 

The essence of what we're seeing here is a transfer of value. Original stories are getting very little traffic due to the poor marketing tactics of old-fashion publishers. But once they are swallowed by the HuffPo's clever traffic-generation machine, the same journalistic item will make tens or hundred times better traffic-wise. Who is right? Who can look to the better future in the digital world ? Is it the virtuous author carving language-smart headlines or the aggregator generating eye-gobbling phrases thanks to high tech tools? Your guess.

 

Snappy end to a piece, sure enough. But also, a bit of a false dichotomy, n'est pas?. In theory, the traditional news publishers could learn from the attention tactics of the aggregators a great deal more easily than the aggregators could staff up a full-blown journalism operation. When it comes to the survival of top-flight reporting, it might be time to start holding your nose, and using some more aggressive attention techniques....

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