 Your new post is loading...
Your new post is loading...
If a 150-million-year-old Brachiosaurus could talk, what would it say?You can find out at Chicago’s Field Museum of Natural History, where many of the exhibits will soon tell their own stories using local voices, thanks to an initiative from local museum advertising specialist Leo Burnett. The agency wrote more than 100 short scripts, each a paragraph or two long, designed to capture the “voice” of various plants, animals and minerals in the museum’s permanent collection. The write-ups combine history and humor. For example, the Brachiosaurus bemoans its girth while also discussing the contributions of paleontologist Elmer Riggs. Everyday Chicagoans are invited to record the first-person monologues in a special pop-up audio booth that is traveling around the city this summer. (It visited Chinatown this weekend.) Ultimately, the best voiceovers will be accessible via smartphone for Field visitors to enjoy on audio tours....
This is a fundamental shift not only for the TV channels, which will have to completely rethink their revenue model, but also for brands, which find it incredibly, and increasingly, difficult to capture the attention of empowered, impatient consumers. An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. According to PQMedia, the U.S. product placement market grew by 12.8% in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Audiences are increasingly skeptical. Research by Eva A. van Reijmersdal of the University of Amsterdam suggests that when product placement becomes too prominent, it affects attitudes negatively because viewers become aware of a deliberate selling attempt. Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues. And it’s particularly true when audiences like the film or show....
Looking for ways to improve your social media contests?
Want to know what works for other businesses?
Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and significantly boost conversions.
In this article you’ll discover how three businesses ran successful social media contests and learn how to incorporate their tactics into your own contests....
There was flash sales, which, with a few exceptions, are dead as a model that can sustain a huge, profitable standalone business. There was the daily-deal phase, which is also essentially dead as a standalone business, outside of Groupon. The rise and fall of LivingSocial is a good cautionary tale.
And then there is subscription commerce: Products delivered in a box to you on a regular basis. This model has experienced a bit of a renaissance in recent years, with companies like Honest Company, JustFab and Blue Apron landing valuations of $1 billion or more. But there have been flameouts, too, and I think there is the potential for many more.
It’s been fun, but the party could be over
Together, these categories have been responsible for a significant portion of breakout commerce companies during this time. The first two categories are built on the back of impulse-driven purchases, with the help of a time-sensitive offer that seems too good to...
Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the platform, helping to churn out an impressively high number of tweets that could potentially populate a small planet.
Conversation on Twitter related to the newest movie was massive. According to Twitter, "Star Wars" was mentioned 6.5 million times in the week leading up to opening night, with 2.4 million of those happening in the final 24 hours.
The tweets, brand partnerships and overall collectively massive campaign paid off, with the movie breaking box office records on its opening weekend and taking in around $238 million.
Here's how five brands celebrated Star Wars: The Force Awakens.....
Social Contests are a great way to increase engagement, reach, followers and leads. You can run social contests on a variety of platforms such as Facebook, Twitter, your website – all while being mobile compatible. There are a variety of different types of social contests you can combine with your contest ideas – Wishpond offers sweepstakes, photo contests, vote contests, pinterest contests, essay contests, photo caption contests, video contests, and group deals all available to you in our Social Marketing Suite. In this article, you’ll discover some contest ideas and have a better understanding of how you could run a contest for your business.These are just a few examples, There are endless possibilities for contest ideas....
|
Forrester’s data shows that marketers have their sights set on improving loyalty in 2016. In fact, 80% of marketing decision-makers at large organizations call it a top marketing priority for the next year. And, my recent conversations with loyalty marketers reveal a desire to shift from transactional loyalty to more emotional loyalty. Marketers want a deeper, lasting relationship with customers that tugs on both emotions and purse strings. But are they actually executing on it? We surveyed 60 loyalty marketers from North America to find out.
From a strategy perspective, the marketers we surveyed aspire to, and are investing in, evolving their loyalty programs and initiatives. They turn to loyalty to drive multiple business outcomes, including retaining existing customers (of course), engaging customers, improving customer lifetime value, enriching relationships and even acquiring new customers.
Plus, they are invested in their current approach: literally and figuratively. Nearly 80% of survey respondents indicated that their programs and initiatives are effective at retaining existing customers, and a majority thinks they are effective at boosting customer profitability, improving share of wallet, enriching relationships and enhancing the customer experience. And, the majority of respondents plan to increase investments in important components of advanced loyalty, such as customer experience, analytics,...
Do you want to pay for a fresh box of golf balls or to get your nails done simply by doing what you are already doing all time time? Well, Pay Your Selfie has just what you need—an app that doles out cash for your moments of mobile narcissism.
The Chicago-based company has attracted 100,000 users since launching in September, accruing 500,000 photos from consumers, many of whom pose with brands. Here's why they selfie up with marketers: They get paid up to $1 when they upload a picture with a brand in it after Pay Your Selfie posts a request for such photos.
Unsponsored selfies—photos in which users do not snap pics with a specific product—pay just a few coins. At any rate, once their digital piggy bank (see below) gets to $20, the company will mail them a check for the amount or donate it, upon request, to their chosen charitable organization.
What's more, brands are forking over cash to Pay Your Selfie on a per-engagement basis, taking the data and utilizing the insights to inform future marketing efforts like creative for ads and packaging for products. The lion's share of the app's users are millennials, the all-important demographic marketers are trying to target....
Are you planning a Facebook contest?
Want to make sure it’s a success?
An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
In this article I’ll share 17 tips to make your Facebook contest a success....
Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that.
For the first 500 callers to (800) 927-7671 between 11 a.m. and 11 p.m. Eastern on Saturday, Dec. 26, the online retailer will offer a $100 Zappos gift card in exchange for any unwanted present you might have received, regardless of where it was purchased.
If you're one of the lucky 500, Zappos will send you a pre-paid return label that you can use to mail in the gift (which still needs to be in its original packaging)....
Survey offers empirical evidence that, despite perceived popularity of discount-based promotions, reward-based promotions actually result in higher purchase intention (short-term) as well as greater brand equity (long-term).
Palo Alto, September 1st– Ifeelgoods, the leading platform for setting up turn-key reward promotions and campaigns, announced today the results of a new study that measures the impact of reward-based promotions against traditional discount-based promotions with regard to brand equity and purchase intention.
With over 1,000 consumers surveyed worldwide, one of the study’s most compelling findings was the fact that reward-based promotions outperform discount-based promotions in both brand equity and purchase intention. The study shows that reward-based promotions are even more efficient compared to discount-based promotions from brands whose consumer base is mostly composed of frequent shoppers and/or utilitarian shoppers....
|
Storytelling on a historic scale for Chicago’s Field Museum.