Public Relations & Social Marketing Insight

BURLINGTON, Vt. — The Winooski restaurant that was overwhelmed with online comments after it took down a bacon advertisement is moving forward, with the help of a public relations firm.

Sneakers Bistro and Cafe took down a sign that said "Yield For Sneakers Bacon" that had been in the Winooski Rotary last week in response to a complaint from a "vegan and a member of a Muslim household" who said the sign was insensitive to the city's diverse population.

Many people balked at the decision, criticizing Sneakers for what they said was an unnecessary move....