Public Relations & Social Marketing Insight

Even avid readers may be missing a genre valuable to their personal and professional development.

...I've written in the past about how business leaders should be readers, but even those of us prone to read avidly often restrict ourselves to contemporary nonfiction or novels. By doing so, we overlook a genre that could be valuable to our personal and professional development: poetry. Here's why we shouldn't.

For one, poetry teaches us to wrestle with and simplify complexity. Harman Industries founder Sidney Harman once told The New York Times, "I used to tell my senior staff to get me poets as managers. Poets are our original systems thinkers. They look at our most complex environments and they reduce the complexity to something they begin to understand." Emily Dickinson, for example, masterfully simplified complex topics with poems like "Because I could not stop for Death," and many poets are similarly adept. Business leaders live in multifaceted, dynamic environments. Their challenge is to take that chaos and make it meaningful and understandable. Reading and writing poetry can exercise that capacity, improving one's ability to better conceptualize the world and communicate it — through presentations or writing — to others....

[Poetry in PR or your business? You may not want to present this idea to the CEO just yet. But if it gets results, it's a winner. A tantalizing and poetic approach to management. ~ Jeff]