Public Relations & Social Marketing Insight

Blubrry is awesome. Far more than a delicious fruit rich in antioxidants or the name of what I dream Violet Beauregard would call a new tech start-up, Blubrry is the parent company of the scrumdiddlyumptious PowerPress plugin that gives WordPress audiophiles full control of their audio files.

Unlike services such as Libsyn and Soundcloud, which can link to your WordPress site, Blubrry PowerPress lets your primary interaction with your podcast be where you’re obviously most comfortable–your very own WordPress dashboard.

What is Blubrry PowerPress, Exactly?

In a nutshell, Blubrry PowerPress an all-in-one plugin that lets you upload, host, and publish a podcast entirely from your WordPress website. You don’t have to go through an external service (though you can if you want.) Everything from subscription options, a built-in player, and RSS management work right out of the box. Errr…the plugin repository....

Edison Research has just about cornered the market on podcast research and podcast statistics, and their new report, The Podcast Consumer 2017, continues the trend with a deep-dive into the demographics of American podcast listeners.

In January and February of 2017, Edison surveyed 2,000 people ages 12 and older about their audio and social media habits.

I absolutely encourage you to grab the full report (no cost) here. Meanwhile, here are the findings I found most interesting....