Public Relations & Social Marketing Insight

As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.

"Podcasts are a new form of continuing education, making it possible to 'audit a class' in any subject just by listening on the go," states the following Marketing Podcasts infographic.

And unlike in the early days of podcasting, today's podcasts are easier to download and listen to on smartphones and mobile devices.

For example, iTunes now has 250,000 podcasts, up from 200,000 in 2010, and Apple has more than one billion subscriptions to podcasts via its iTunes app.

Want to learn more about the benefits of podcasts and the technologies that have improved podcasting? Then check out the infographic:

Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video showJay Today (read this post to see how we make 8 pieces of content out of each episode).

We also produce Social Pros, the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly.

Our newest addition is Content Pros, where the tips and tricks of the world’s best content marketers are revealed. That show releases two new episodes per month.

All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts.

We’ve been producing podcasts for quite a while, so I wanted to provide this checklist of some of the steps we take that might help make your podcast better and easier to get on the air....

The podcasting space is wide open right now for online entrepreneurs. When you start a podcast now you have a better chance of getting your message heard.

... podcasting is taking off like a rocket ship!

As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.

There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands up to a couple of the largest tried and true platforms....