Public Relations & Social Marketing Insight

When you are marketing a variety of products to 170 different countries, content production time is of the essence.

With this in mind, Heineken partnered with Grip, an online platform that automates the production of visual content for physical goods, for a beta test for its first solution Still Shots.

Grip processes photo input and generates virtual version of the product (like a beer bottle) that can be edited, manipulated, and downloaded for use...

Small pictures can make a big difference in a mobile-driven world.

Quite often other photographers tell me “I don’t have time for another social network and I don’t need Instagram.” Yet they spend hours posting on Facebook, 500px and Flickr where almost zero potential clients will see their work.

They’re basically getting followers, likes, and comments coming from other photographers. Instagram can be useful in ways you might not have thought of before, and it shouldn’t take you too much time to build a presence on it.

In this article, I’ll try to share a bit of my experience on this social network as a photographer (@zellersamuel 12k followers) and how it benefits my work....