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Market to known individuals instead of unknown personas. For years, this has been what brands hoped for—but couldn’t achieve—from their digital marketing. Now we’re finally at the point where aspiration is becoming reality.
It’s not just about doing “good” programmatic, or email or search. It’s about mastering highly targeted, effective, personalized marketing, driven by insights that are informed by a robust customer database. It’s about delivering those messages throughout the customer life cycle and across the entire spectrum of media and channels.
It’s about applying the same level of intelligence to creating an inbound experience that we have been using to create outbound experiences for years. It’s people-based marketing....
Learn more about the targeting power of people-based marketing.