Public Relations & Social Marketing Insight

Nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last year – and, generally speaking, they’re becoming more effective in many of these areas, and in particular, with how effectively they use tactics.

Yet, in terms of overall effectiveness, only 26% say they’re effective – a drop from last year when about one-third of marketers said they were effective. Our new report, Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, produced in association with Blackbaud and sponsored by FusionSpark Media, reveals this insight and much more.