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Scoop.it!
The Blackbaud Charitable Giving Report analyzes trends from over $16.2 billion in fundraising revenue from 2014. Here are some key findings: 1. Overall giving grew approximately 2.1% in 2014. 2. Online giving grew 8.9% in 2014 compared to 2013. 3. Online donations were 6.7% of all fundraising in 2014. 4. Small organizations had the greatest increase in overall fundraising in 2014. 5. Higher Education institutions had the greatest increase in online giving during 2014. 
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Scoop.it!
Marketers use stories to draw the attention of a wider audience and to generate interest in your organization. In fundraising, including major gift fundraising, stories motivate donors to provide financial support. Here are three tips for using stories to boost your organization's bottom line through major gifts...
Jeff Domansky's insight:
Short but sweet storytelling tips for fundraisers.
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Scoop.it!
“Where does a phenomenon begin?” That’s the question ESPN’s Tom Rinaldi seeks to answer in a long SportsCenter feature on the ice bucket challenge, which has reportedly raised more than $50 million for ALS charities in less than a month. ...This origin myth, while heartwarming, just isn’t true. The real story of how the ice bucket challenge came to dominate your Facebook feed takes nothing away from Frates’ inspirational message, or the fact that his personal struggle helped draw celebrities to the cause and drive charitable contributions. But focusing on “one name” obscures another fascinating tale, one that illustrates how movements mutate and evolve as they travel across the Web....
Jeff Domansky's insight:
An interesting whodunit.
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The 2014 Charitable Giving Report features key statistics on year-over-year charitable giving, broken down by nonprofit size and sector.