The wealth of multimedia or social media storytelling tools available can be bewildering for journalists. Often seasoned pros asked me, what is the one thing I should learn and add to my reporting toolkit?

 

To my mind, that’s the right attitude but the wrong question. Journalists need to be open to new ways of telling stories and engaging with audiences. But it is not about adding a new tool to your reporting repertoire.

 

Instead it is about figuring out how to rethink reporting to ensure it remains compelling, relevant and impactful....