Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Monetize Visual Content: Existing Solutions & Tools

How to Monetize Visual Content: Existing Solutions & Tools | Public Relations & Social Marketing Insight | Scoop.it

Yes, visual marketing is big right now but it’s not an over-saturated market yet. There’s still a good opportunity to stand out and build your own unique business model.


Truth be told, the visual content marketplace is pretty sparse. It is a new concept, and one that is continuing to grow. There’s still lots of opportunity there: New platforms, models and monetization ideas are coming up every month. Those who make visual content may not know where to start making money.


Visual content can be monetized if you know where to look. Below is a list of current experiments and solutions that may provide a way for you to make money with your own visual content....

Jeff Domansky's insight:

Ann Smarty shows how you can make money with your visuals and how to do it on four key channels.

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NBC News Turns Big Flipboard Presence Into Ad Sales | AdWeek

NBC News Turns Big Flipboard Presence Into Ad Sales | AdWeek | Public Relations & Social Marketing Insight | Scoop.it

About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.

 

Starting today, the news org will be running its first third-party ads, purchased by old friend, General Electric; and NBC News says it is currently talking to other brands about buying in. "We have a lot of readers consuming our content on that platform," Peter Naylor, evp of digital sales for NBCUniversal, told Adweek. "When we looked at our monthly Flipboard users, we realized we had a pretty big opportunity. This is something we are going to study and see how readers go through it."

 

Flipboard lets users aggregate Web and social media content, presenting the items in a magazine-like display on smartphones and tablets. With a swipe of a finger, users literally flip through content from the likes of NBC News and countless other publishing entities. Through September, GE will be running full-page interstitial ads within NBC News' Flipboard pages, which includes 25 new articles a day from NBCNews.com, Today.com and CNBC.com.

 

When viewers click through GE's ads, they are driven to the multinational conglomerate's so-called magazine on the app—specifically to a section dedicated to innovation. These ads will effectively highlight the newest content from the GE magazine, using feeds from the brand's blogs, such as Txchnologist....

Jeff Domansky's insight:

How NBC is monetizing its Flipboard magazine.

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