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A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers. According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising with mobile accounting for 75.9 percent of all digital ad spend globally. Native will be as significant driver of mobile ad growth. Native in-stream ads will drive 63.2 percent of all mobile display advertising at $53 billion by 2020. The study anticipates third-party in-app native advertising (ads not running on Facebook) will be the fastest growing ad format in digital advertising and will grow at 70.7 percent compound annual growth rate between 2015 and 2020 to account for 10.6 percent of mobile display ad spend....
While at Google’s offices recently, I had the pleasure to hear a Google Product Manager present the company’s view of how information retrieval has changed with the rise of mobile and smartphone adoption.
They are calling it “micro-moments,” the premise being that as smartphone adoption and use continues to skyrocket, consumers increasingly have small bursts of interaction with their phones across search, social, video and email, as opposed to prolonged periods in front of a desktop.
This viewpoint represents a shift from the linear “sit, search and act” desktop mentality that characterized the early days of the internet, in which research and action were typically performed in one sitting while in front of a connected internet device.
These days, according to Google, more searches are done on mobile than on desktop in many countries, including the United States, Japan and United Kingdom.
Google’s micro-moment perspective posits that discovery and action are decoupled as discovery comes in multi-session bursts, across channels, on a mobile device, while action (conversion/purchase) often takes place later on a larger screen, a laptop or tablet device....
From Mobile payments to in-store mobile shopping, men, women, young and old are all embracing mobile technology in a big way. Merchants must implement mobile strategies in order to stay relevant and keep up with consumers demand for an amazing mobile experience. We’ve scoured the web for some of the most insightful mobile facts and stats to help you determine what strategy you must take....
In a new piece of research issued by PayPal in collaboration with the market research company Ipsos, mobile commerce is growing at nearly three times the rate of overall ecommerce at a global level, the data reveals.
From 2013 to 2016, the multi-country average compound annual growth rate (CAGR) for Mobile commerce growing three times faster than e-commerce
Mobile commerce is projected at 42% versus 13% for overall ecommerce (including mobile commerce).
Mobile commerce volume has grown significantly from 2011 and. currently,mobile accounts for 20% of its overall purchase volume worldwide, from 1% in 2010....
Consumers are using their phones to research, check product reviews, look up product information and, in some cases, make a purchase from their phone, based on a new report.
The study for SPS Commerce comprised a market analysis from Forrester’s Consumer Technographics Retail Online Benchmark survey along with data from a survey of 50 managers and executives at retailers with 500 or more employees conducted by Forrester.
During the past three months, consumers used their phones for a wide range of shopping activities, none of which seem to dominate. Here’s what they did, based on a survey of 5,000 online adults who use mobile phones
The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes everything.
How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy
.NO MORE SCREENS FULL OF APP ICONS
This is such a paradigm shift it requires plenty of explaining. Whilst it may not transpire exactly as I’m about to describe, there is no doubt what we have today — screens of apps — is going to dramatically change. Bear with me as I run through the context....
No one can deny the rapid rate in which Mobile Commerce is growing.
A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.
Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....
All the best insights and advice from our last live discussion on how to develop a successful mobile marketing strategy...12 mobile industry leaders offer tips and perspectives.
Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017.
Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook’s share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year.
In terms of the broader category of global digital ad revenue, Google and Facebook are again #1 and #2 estimates eMarketer. The former will control almost 33 percent of total digital advertising revenue vs. 5.4 percent for Facebook (left chart below). Google’s overall digital ad revenues are expected to come in at $38.6 billion this year, with nearly $6.4 billion for Facebook
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Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends? To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out....
The 2015 holiday shopping season already is shaping up to be a gift for U.S. online retailers, based on IBM’s eighth annual Online Retail Readiness Report just out.
As the final tally of 2014 holiday shopping, online retail sales increased 13% from Thanksgiving through Cyber Monday with the average order value reaching $125.
Mobile accounted for 21% of sales during last year’s holiday shopping season and IBM projects it will account for 26% this year.
Mobile traffic to U.S. retail websites reached 47% in March of this year, a rather huge increase from the 29% just two years ago.
Mobile traffic is projected to top 55% of all traffic to retail websites by the end of this year, according to IBM.
And along with traffic, mobile sales are up.
Mobile sales accounted for 24% of all online retail sales in March of this year, nearly double the 13% from two years ago....
When we speak of mobile advertising trends we usually think as far as a couple of months to a year from the present. That’s all well, but what’s more interesting is what will happen three to five years from now.
According to eMarketer, mobile internet ad spending will grow to $94 billion worldwide by 2018. Furthermore, Ericsson reports that there will be 10 times the amount of mobile data traffic by 2019. All signs point to mobile advertising growing more than we can imagine, and as with anything, it has to evolve if it wants to stand the test of time.
With that said, here are five mobile advertising trends you can expect to see by the year 2020...
When it comes to digital marketing strategies for 2015, the web is full of “What to expect” “Predictions” and “What Next?” It is interesting to read so many different perspectives. One common prediction I have seen across all articles is “Mobile Marketing.”In a recent digital marketing studystatista.com reported – “In 2013, 73.4 percent of the global online population accessed the internet from their mobile phone. This figure is expected to grow to 90.1 percent in 2017.”...
The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay...
Here’s what customers do before they hit the “buy” button:
They visit a site 5 times before making the decision to buy
They spend an average of 18 minutes poking around on the site
During an average session, a buyer will click 70 times on a website, looking at different items, checking out options, viewing images, etc.
In May, a significant threshold was crossed: In the U.S., 60 percent of global online activity now happens via mobile devices – up 10 percent from the previous year. Perhaps even more significantly, “mobile apps accounted for more than half of all digital media time spent in May,” according to commercial analytics specialist Comscore.
The most mobile-driven platforms are digital radio, image-based sites like Instagram and Flickr, maps and instant messaging services. However social media overall is rated by Comscore as the number one category in terms of “overall digital engagement” with 70 percent of content now generated via mobile....
Are you ready for 2014? Is your website ready for 2014? Or maybe a better question would be, is your website mobile friendly?Mobile internet is the future. As we step into 2014, I would bet my profession on the future of mobile internet use, and internet search. Over the last few years we have seen the rise of the smart phone, the tablet, and the smart phones that are practically the size of tablets and 2014 will only see an increase in mobile traffic. The following is an infographic that shows some mobile search statistics...
Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).
Mobile-assisted shoppers (or m-shoppers) are a relatively new species in the retail jungle: 21% of today’s consumers use mobile devices in stores to assist with their shopping, according to a new report from loyalty management company Aimia.
The study, which surveyed 3,000 consumers in Canada, the U.S. and the U.K., reveals five groups of shoppers who use mobile in varying degrees when it comes to making purchase decisions online and in-store. Below is a snapshot of who these mobile-savvy consumers are, what makes them tick and the implications for retailers...
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Facebook releases interesting new stats on native advertising on its Audience Network.