Public Relations & Social Marketing Insight

For the first time, over a third (34%) of browser-based online transactions globally are now made on a mobile device, compared to just over 30% in Q3, 2015, a recent research study reveals.

The increase is driven particularly by major Asian-based payment methods including JCB, UnionPay, and Alipay, according to the 'Mobile Payments Index' issued by the payments technology provider Adyen. JCB recorded the highest share of mobile payments across all the payment methods analyzed, with 54% of payments on the Adyen platform made on a mobile device, up from 47% in Q3, 2015....

The 2015 holiday shopping season already is shaping up to be a gift for U.S. online retailers, based on IBM’s eighth annual Online Retail Readiness Report just out.

As the final tally of 2014 holiday shopping, online retail sales increased 13% from Thanksgiving through Cyber Monday with the average order value reaching $125.

Mobile accounted for 21% of sales during last year’s holiday shopping season and IBM projects it will account for 26% this year.

Mobile traffic to U.S. retail websites reached 47% in March of this year, a rather huge increase from the 29% just two years ago.

Mobile traffic is projected to top 55% of all traffic to retail websites by the end of this year, according to IBM.

And along with traffic, mobile sales are up.

Mobile sales accounted for 24% of all online retail sales in March of this year, nearly double the 13% from two years ago....

While the great majority of consumers prefer to shop in stores rather than online, most of them are doing it with a bit of a mobile-shopping assist.

In yet another study looking at in-store shopping behavior, the majority (75%) of consumers use their phones while shopping.Almost all (90%) of those 18 to 35 years old use a phone, compared to 77% of those 36 to 49 years old and just over half (52%) of those 50 to 65 years old, according to a study by InReality....