Public Relations & Social Marketing Insight

In 2015, mobile traffic exceeded desktop traffic at 90 percent of major media outlets, including 88 percent of the largest U.S. newspapers, according to Pew’s 2016 State of the News Media report. Just a year earlier, only 65 percent of respondents had reported mobile traffic that exceeded desktop views.

The biggest year-over-year change came in the newspaper sector. In 2014, only 28 of 50 newspapers included in the survey brought in more traffic via mobile than desktop. In 2015, that number jumped to 44 of 50.

41.6 million – That’s how many U.S. consumers are expected be mobile-only internet users by 2020, according to a recent eMarketer report. Currently, about 31.1 million U.S. internet users (or 11.7 percent) access the internet strictly via mobile devices, while another 215 million people use both mobile devices and desktops/laptops to surf the web.

The number of people who access the internet exclusively via desktops/laptops is expected to drop from 18.8 million this year to 10.0 million in 2020. Meanwhile, the total number of Americans connected to the internet is projected to keep rising over the next five years, reaching an estimated 279.3 million by the end of the decade....