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M-commerce is prized for its convenience, but consumers want more from their mobile shopping experience....
If you've ever made a purchase on your smartphone or tablet, you're part of a rapidly growing trend called mobile commerce. The convenience of mobile commerce (m-commerce) has made it a popular choice among consumers over the past several years, and it has quickly become a large part of today's shopping landscape. Despite this popularity, a new study finds that consumers' expectations for their mobile shopping experience aren't being met.
Qualitative research firm iModerate and market research firm uSamp reported the findings of their most recent study on consumer motivations, preferences and barriers regarding their engagement with m-commerce. Their research found that the most prevalent consumer concerns about mobile shopping are personal data security and functionality. According to the study, respondents want marketers to focus on a better customer experience, transparency about security issues and content prioritization.....
As communications technology unceasing improves, mobile phones have evolved from a single communication tool into everyday essentials and the functions and applications of subtle change people's habits.
E-commerce can bring people anytime and anywhere shopping experience, people can use mobile devices transactions, ticketing and entertainment. in recent yeears, mobile e-commerce has growth rapidly , a growing number of people choose to shopping on their mobile or tablet. According to surveys, many people’s expectations for mobile shopping have not been met. So businesses need to make improvements and focus on a better customer experience, transparency about security issues. Strive to entities sale and internet sales become an interactive whole and both sides effectively promote their brand at same time, it will provide customers with good experience.