Memes indeed have the ability to be an uplifting way to bring people together – and to pull them apart. Let's take a look at the history of the meme!
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Chances are you have seen an Internet meme by now, especially if you spend any time on social media. Grumpy Cat rules the Internet in much the same way most cats rule their houses. Most people enjoy memes, and for a good reason. Typical memes, by design, appeal to the 12-year-old in all of us – they are either funny, cute, raunchy…or all of the above. Better still? Memes are free and easily transferred between people online – and they hold a great deal of potential for being seen by a lot of people. Enter Internet memes for business; what marketer or business owner would turn down an opportunity to use a technique which is already so popular…and inexpensive? Are Internet memes for business a good idea? Sure, people like memes and share them – a lot. Organizations that want to increase their online presence may find memes are effective in spreading their names and messages. On the other hand, brands may want to consider the possible negative ramifications in regards to their reputations. What may seem like a good idea at the time could result in problematic consequences when not completely thought out. Serious businesses rarely succeed by building their foundations on trendy topics....
Jeff Domansky's insight:
What's a meme between friends? Find out more. And you can read my take on " 
Pascal Jouxtel's curator insight,
June 23, 2013 4:16 AM
Il y a de nombreux articles sur ce sujet, et pour cause ! Quoi, un phénomène aussi populaire que les "Internet Memes" et le business n'en profiterait pas ? You must be kidding !
J'ai choisi celui-ci car il titre bien sur le "Internet memes" et ne prétend pas parler des mèmes en général. Et j'aime bien la façon dont l'auteur parle des petits contenus répicatifs comme s'il s'agissait de créatures existant indépendemment de nous. Cela illustre un des attraits romanesques de la théorie des mèmes, au temps de Harry Potter.
Cet article donne corps à ce que j'annonçais il y a 8 ans dans le chapitre de conclusion de "Comment les systèmes pondent" (chapitre que je vous invite à relire...) "Tous les propos tenus actuellement sur la mémétique relèvent peu ou prou de l’une de ces trois voies : politique, spirituelle ou scientifique. La quatrième, la plus discrète, consiste à commercialiser les résultats sous forme de techniques d’influence. En raison même de sa puissance d’interprétation du jeu humain, on ne sera pas étonné que, dans un proche avenir, la mémétique entraîne dans son sillage de très nombreux praticiens dans les secteurs du conseil en management, de la communication et du
PJ 
Kanishk Bhatia's curator insight,
November 19, 2013 6:28 AM
Internet memes for Business..Interesting read.. 
Darrin Donahoo's curator insight,
November 22, 2013 4:51 PM
Here is a perfect example that making memes can be an effective way of marketing. Because of social media the word can spread very fast. Memes are very inexpensive and a trend that many companies are using. This meme appeal to people of all ages. Memes usually go viral instant either on facebook or any of the social media website. Memes are important to me cause it gets a specific message across without saying a whole lot
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Before I begin, forgive me for often being more into social memes than social metrics. But although I find it fascinating that a study released today says only 6% of alleged fans of a brand on Facebook actually interact with it, I’m actually more in the mood to talk about binders.
Oh, sheesh, binders? That’s so 36 hours ago.
But what interests me about the binder meme might not be what you think. It’s a great time-waster, sure, to have boatloads of fun cruising the binders full of women Tumblr, or playing the romneybinderswomen game. (Side note: In a nice example of when good AdSense targeting goes bad, the site’s sole ad is a search one asking people to donate $5 at MittRomney.com.)
No. What is intriguing about this latest meme, and what pushed me over the hurdle of whether to write about it or not, is when, this morning, I realized just how viral virality has become. Yes, we inhabit a world in which the inmates (that would be you and me) have joyfully taken over the asylum (that would be the Internets)....
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Andrew Spence discusses meme marketing or memevertising and how using this can build your brand, get more traffic and make more sales.... Effective memes associated with a product or service, generate images, words and feelings in the brain that create a desire, meet a need or inspire action. Marketing is all about creating thoughts in people and memes have the capacity to do that most effectively.Look at this Nike meme: This meme is hard to forget and leaves a lasting impression – that’s what memes are meant to do.
Jeff Domansky's insight:
Great explanation of memes and how meme marketing can help you get better marketing results.
Sunil Agrawal's curator insight,
July 29, 2013 3:20 AM
Use of Meme can really be put to a good use. Will you consider Meme Marketing for your social media enhancement?? In my personal opinion, a lot of creativity is needed to effectively use it in the marketing.
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Memes can be used as a tool for digital marketing and creating a more loyal customer on various social networks.
...Now how does this kid, or a cat that taught itself to write help you in luring that elusive client into buying your product? Simple, you use memes to connect with them. Memes are easy to consume, they’re shareable, familiar and funny. They really make a person feel like they are “in” on something, and that can be used by a digital marketer. From a B2B standpoint, an industry joke can grab a reader’s attention, and create a positive image of your brand.
So here are five simple tips that will help you use these social phenomenons to their full marketing potential....
Jeff Domansky's insight:
Meme me me me me... all about memes, marketing and a few cute kids and adorable cats tossed into the mix.
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Another great Infographic!
I also like my Meme Preso slide! [shameless!]
The History Of The Meme - INFOGRAPHIC @DigitalNextHQ AU via via @Jeff Domansky