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...Paul Dunay has written, "there is no campaign in social media," while Joe Pulizzi said in a video interview that "content marketing is not a campaign, it is a promise to our customers." Even Bill Lee, in his Harvard Business Review article, "Marketing Is Dead," said, "Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing ..." (which some of us might call 'inbound marketing' ... wink wink) “... hold much greater promise for creating sustained growth through authentic customer relationships.”...
So, if the marketing campaign is dead, why is it dead, and what do we do now? Let’s start off with some of the reasons why it's dead?...
Via Liz Wilson
Goodbye campaigns, hello conversations, consistency and commitment.
Great article from MV on why and how to change mindsets.